New Betting Sites – Brand New Bookmakers to Play at in 2024

We always search for new betting sites to try out and claim new sign up offers. If you are the same, no need to look further, you found the right place to see what new brands had appeared on the market and got listed by us.  We bring you the best fresh bookies on the market, tested by our expert team. Like always, we don’t promote a brand that we don’t trust and seem suspicious.  So, why choose a new betting site? Well, because of the bonus. Being a new bookie on the market, you need to make a name for yourself, so the bonuses will be higher to attract the players. Which is a win situation for a punter/gambler. Also, rollover requirements are lower and odds are better than the established bookies. Of course, you will find everything you need to know about new bookmakers/sportsbooks on this page: year established, which countries they accept review and license.

Table of Contents


Top New Betting Sites

100% Welcome Bonus up to $1000

5 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions apply!

350% WELCOME PACKAGE Boost your deposits with 350% in Bonuses and 200 Free Spins!

4.2 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions apply!!!

Bet £10 and Get £30 FREE BET

4 / 5
Play now! Play now!
Terms & conditions apply
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms Apply #ad 18+ begambleaware

Up to 1000 Euro + 200 Free Spins. Plus a Secret Bonus!

4.1 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions Apply!

1000 Euro + 150 Free Spins Wager Free

4 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions Apply

100% up to €200 / Bonus code: WELCOME

4.3 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions apply!

Welcome Bonus 5BTC + 100 FS

4.5 / 5
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Terms & conditions apply
Terms and Conditions Apply! For more info please read

Welcome Bonus 250% up to 1.000€ + 150 Free Spins

4.4 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions apply!

150% first deposit sports bonus up to 1 500 €/$

4.4 / 5
Play now! Play now!
Terms & conditions apply
Sports Welcome Bonus will be credited to your account immediately after your first deposit. Then you should activate the bonus manually. (You should activate the bonus first and then place the bet, otherwise you will not get the bonus).

The minimum required deposit to get the Bonus is 20 €/$ max deposit is 1 500 €/$

You need to wager 15 times the capital and bonus amount On accumulators only with a minimum of 3 items

Each item must have a minimum of 1.3 odds

The max bet amount is 1 000 €/$

If the wagering requirements for the bonus have not been met within 30 days following the acceptance of the bonus, then the bonus amount and its derived winnings will be nullified.

This Bonus cannot be combined with any other promotions. Only one bonus can be active at any one time. This means that you may not have any funds on your bonus balance when claiming a new bonus.

Rolletto reserves the right to alter, terminate or withdraw the promotion at any time at its own discretion.

This promotion is valid in accordance with the Terms and Conditions of Rolletto.

If an unfair/fraudulent action on the part of the user is recorded, the user will automatically be suspended from the promotion without prior notice.


4 / 5
Play now! Play now!
Terms & conditions apply
Terms and Conditions apply! Read them here:

New Bookmakers 

We want you, as a player, to trust us and our listings, that is why we are transparent about how we evaluate the best new sportsbook and betting sites. That is the reason we ensure that every factor that makes a good bookmaker is covered and presented to you. Also, we examine all the possible issues that make you cautious about a new sportsbook


How we evaluate new bookmakers/sportsbook

We always strive for top quality with our reviews. That means that while we get more than a dozen review requests from the latest betting sites every month, we only review 2-3 of them. Thus, we can dedicate time and resources to test and try every available feature of the bookie. Our evaluation is based on multiple factors. The most important features that are on display on our list are: We try to provide you with top quality reviews here. That means we don’t accept any brand that comes to us. From dozens of requests weekly we end up with 2-3 of them. We can dedicate time and resources to test and try  each feature available at respective bookies.  Our evaluation and reviews are based on multiple factors, bellow you can find a list:

Licensing authority

Each bookmaker must have a valid license. The most important ones are MGA and UKGC which are considered to be the best. Of course there is Curacao as well, but Curacao has its own controversies. Nevertheless, some brands with Curacao license are well respected

Year of establishment

If they started their services in the last three years, we consider them to be new bookmaker. However, we include those that started before on a market but after that they expanded on new countries and markets. Same things applies to bookmakers that went through a rebranding or a takeover

Reviewed status

We present only brands that have gone to our filter and reviewed them. That means we have personally tested each brand, made deposits and tested each feature available. If someone from our community recommend a good brand that we haven’t reviewed, we might include them as well if the players had good experience.

Country of operations

We will present the availability of markets on the respective casino. As well, if they have a  valid license in respective country

How our system review of new bookmakers works

We will let you know what is going on in the betting world. We are reluctant to add a new bookmaker as soon as it launched. The reason for this is that there are numerous problems when a new sportsbook emerges. We review as new bookies that are spin-off from existing casinos or established betting sites that moved to a new platform. Same thing goes for sites that acquired a Tier 1 license later on and expanded to more markets and countries.  The concept of new varies from person to person, for some it is a couple of months, for others it might mean a couple of years. We cover the most comprehensive time range possible.

Open account and deposit

 First thing we do is to open an account with the new bookmaker and make a deposit. We do that in order to check if the process is as short and straightforward as it should be. Then we go to the banking page and choose to deposit. We see the deposit methods they have and if they have security protocols like SSL certificates. The deposit process should not require more than a few clicks.

Promotions and placing a bet

As soon as we made the deposit in our betting account, we are ready to see some action. We claim the Welcome bonus and review the amount, rollover requirements and restrictions. 

Then, it’s the time to place our bets. It should not take long and you should be able to place a bet only with a few clicks.

It should be easy for a player to locate all the available sports and markets. The betslip should clearly state the total wager and possible winnings.

Payout and verification process

Hopefully we have won our bet and it is time to withdraw. All new sportsbooks require you to verify your account first. So, we look into the KYC to see if the needed documents are stated clearly. Next, we see if we can upload directly to the site instead of sending them to an email address. 

Once we have done that, we check the time required by the bookmaker to verify the documents. Up to 24 hours seems to be a reasonable timeframe. Otherwise it might cause delays to the whole payout process.

Here we are, payout time! Again the request should not take more, just a few clicks. We notice the waiting time for the payment method and we confirm if it is true. The best new bookmakers calculate that time in the reported withdrawal period.

Customer Support

One of the most important things for a new bookmaker is to provide good customer support. 

During our evaluation we get in contact with the customer support of the bookmaker. We evaluate everything, the speed of reply, knowledge and politeness . The more channels of communication a new bookie has, the better. Live chat and email are staples in the industry and a must. Social media is ok, but not very appreciated by the customers.

Many new bookies and betting sites opt to offer phone support as well.

Players feedback

We value our visitors and players feedback. If they don’t like you…well we don’t as well. It is important to treat your customers well. If they approve of you, we are happy and so are they. A high satisfaction rate among bettors shows that the new sportsbook site follows high standards and provides the best service.

How to avoid the suspicious new bookmakers – Which are the signs?

I think there are 3 red flags over there when we review new betting sites.

Connection of the management to shady operators

We all know some bookies that collected a significant amount of deposits and then used some lame excuses not to payout. The next for those people was to set up another betting site and go all over again. Easy money, right? Well not so fast! We always do a background check of the management. In case we find any connection with a scam bookmaker we will let our readers know and spread the news.

Controversy about the licensing

New online bookies licensed by offshore authorities such as Curacao will be subject to a more detailed investigation. The reason for this is that past bookie scams have been licensed by these authorities only to turn out as frauds. Other things we check are the betting site platform, budget invested in the project and of course, players’ opinion about the new bookie.

Agents and individual bookies

 Well I just finished The Sopranos, so I know private operators or individuals are not licensed by any authority. They might act like “representatives” of major bookies but they are not. They will offer big odds and bonuses to entice players and accumulate deposits. 

We have been contacted by a lot of agents and individual bookmakers but we have decided not to list them. The reason is that they operate without a gambling license and it is illegal.

Established Sportsbooks vs New Betting Sites

New online betting sites want to get a good flying start; hence they go the extra mile to stand out from the competition. They offer a big sign up bonus, high odds and state of art interface for the players.

High Odds

New online bookies usually offer increased odds on several markets to make betting with them more profitable. Also, they might provide other odds boosts for new customers.  That helps and the bookie becomes known for offering players great value.

Lucrative Welcome bonus

Probably the most important factor of a new bookmaker is a big sign up offer. To attract players from an old bookie, they can require a low first deposit such as 5 or 10 euro/dollar/pound. On top of that the rollover requirements tend to be lower.

Variety of payment methods

A variety of payment methods is mandatory for all new sportsbooks that want to compete with established brands. Credit/debit cards, bank transfers and vouchers are considered standards, some old bookmakers are restrictive with wallets. This will not be the issue with a new bookmaker, usually latest betting sites include wallets such as Skrill and Neteller in their banking options.

Also, cryptocurrencies are on the table and recently established bookmakers support it

Mobile apps

Are the future, more than 50% of the total betting activity is taking place on a mobile phone. The best new bookmakers apply all the latest tech to develop a state of the art mobile app. Some might offer a special promotion or a bonus if you use their app. Features such as live betting, cash out and live streaming are available on your smartphone.

A good and easy to use interface

A good environment is pleasant to the eye and convenient to navigate. Everything should be a few clicks away. it will be less time consuming when you want to take action such as deposit, place your bet or withdraw your money.

What to look for when you open a new sportsbook account

You found a new sportsbook and you are excited to play? Well, wait a little before you sign up and play. Since your money is on the line, you should pay special attention to factors that show a bookie’s legitimacy.

Terms and conditions – Terms and conditions, or disclaimer provides the legal basis for operations of the bookie. From signing up, betting, depositing or withdrawing your money, terms and conditions provide a framework for how to do it correctly. Always look for a betting site that does not have crazy terms such as closing your account for no reason or refusing to accept your bet.

Withdrawal rules– Always read and see what wagering for bonuses the new bookie has. Some might ask impossible tasks to do, you don’t want to play there!

Security Measures – Online betting is not an exception when it comes to online scams. New online bookmakers apply 128-bit authentication, encryption of data, SSL certificates, password protection or separate PIN codes. These measures are for you, it is better to ensure that only the account owner has access to it and the funds are safe.

Reviews– Always check our detailed reviews about new bookmakers and latest betting sites. That will give you all the information you need before you put your money in.

Players feedback- Read what others have experienced with the respective bookie, their opinion is very important. You can find all in the comment section of each new bookmaker review.

Customer Support/Communication Channels

Available 24/7 and easy to reach customer support is a must in the betting industry. That includes email, live chat, phone or social media platforms to solve any issue that might come up

Languages and currencies available

New sportsbooks that offer localized services are very appreciated, but it is very important for them to have local language and currencies for the respective country. This will help you as a player to have a better understanding of all the sports and markets.

Newest betting sites online for 2023

Responsible gaming is an essential feature of 2023 online gambling. Bookmakers have to respect a set of compliance rules that protect players and the reputation of the new bookmaker. The newest betting sites must provide the best customer experience possible via multiple channels. Even customer service in social media has gained popularity.

Should I play on new betting sites?

Yes! New bookmakers often give big welcome bonuses to attract new players. Which is good. However, you should read first the terms and conditions of the bonuses before using them.

When it comes to “grey” bookies you should be extra careful, they usually take advantage of  licensed bookies limitations in Sweden, Netherlands and Germany. They offer enticing bonuses and high odds, but we noticed some issues on how they operate, especially when it comes to bet settlement and withdrawals.

Of course, there are reliable bookies as well. However, the new licensed sites do not have the financial stability like established bookmakers. And don’t forget that withdrawal limits tend to be lower.

Our advice is to start with a small deposit at first, just to see how things are going with the new bookmaker.


Which new bookmakers are good?

We advise you to check our top, we only promote new bookmakers that we tested ourselves. All the bookmakers present on our list can be trusted

Are new bookmakers legitimate?

You should check our review first. Then keep an eye on the licence they have. If it’s UKGC or MGA, the site is safe 100%. Also, check the players’ feedback.

Do all new betting sites have welcome bonuses?

Almost all new betting sites have welcome bonuses. It’s their way to attract new players. We wouldn’t recommend to play on a bookmaker without a welcome bonus

How can I deposit money in new sportsbooks?

The process is similar to old-school bookies. Nothing is changed here. Click on deposit, choose the deposit method you prefer and enter the amount. Easy!

Can I deposit in the latest betting sites with crypto?

Yes, some new bookmakers accept cryptocurrency payments. This also offers unparalleled speed and privacy

Can new betting sites compete with old and bigger bookmakers?

New sportsbooks have taken big steps and they are here to challenge the giants with years of experience. This does not apply to all of them.

Which sports are popular with new bookmakers?

Football, basketball, tennis and fighting sports are the classic ones for new and old bookmakers. But keep an eye on esports, seem to be the future.

How often are new betting sites established?

Every year we see hundreds of new betting sites appearing in the market. Not all will make it tough.

Why should I avoid signing up with a new betting site?

Not all new bookies can be trusted. Some may have questionable practices such as closing the accounts without reason or refusing to pay the winnings. Always check our reviews and recommended new bookies list.


Karina Peterson
More than 15 years in the gambling industry, working for the big players in the affiliation market. I won't name them, you know them. Also I enjoy seeing a new project taking life and expanding like this one.