Best Sports Betting Sites in Sweden: Where to Bet Online

Swedish Betting Sites -For more than a decade, Sweden’s online gambling market has had the highest proportion of unregulated gaming in the country. According to a 2019 survey, more than 30% of Swedes claim to bet weekly, and more than 50% claim to gamble or play the lottery at least once a month.

Given that the regulated market is currently a monopoly, it’s not surprise that unlicensed sports betting is popular in Sweden. While online sports betting is permitted, it is currently offered by a single provider, limiting bettors’ competition and choice.

Fortunately, that position changed in 2019 as a result of the new Swedish Gambling Act. Learn more about today’s regulated market and how it will evolve in the future. Learn more about the most popular sports to bet on in Sweden, as well as how to finance your online sportsbook account.

*All bonus offers on this website are subject to the Terms and Conditions. For more information, please contact the operator.

Betting Sites in Sweden

Prior to the 2019 Swedish gambling legislation, Svenska Spel was the only regulated sports betting site in Sweden. Although it accounted for 75% of gross gambling revenue in Sweden, many players continued to gamble at international sportsbooks.

Why is this the case? Sports gamblers demand variety, and a single site will rarely provide enough action. International sportsbooks offer more games and leagues than Svenska Spel. They also provide for a wider range of odds. International sportsbooks provide a variety of odds, including fractional odds, Malay odds, Hong Kong odds, and more.

Bettors like infinite betting possibilities, which foreign sportsbooks provide. You can wager on point spreads, moneylines, or even straight bets. You can also place home/away bets, parlays, teasers, and other wagers. Whatever your preferences are, you can discover the top sportsbook to meet them.

Several more sites and businesses have gotten licences since January 1st, 2019, but overseas sportsbooks also provide more promotional alternatives. Shop around to find the best welcome or sign-up incentive. Some sites may even provide free bets or other great bonuses to give you more bang for your buck. Sign-up bonuses can be found in each sportsbook’s promotional area.

Explained: Online Swedish Betting Sites

Sweden was one of the first European Union countries to see the possibilities of online gambling, passing legislation to address the developing sector in 2001. Due to the government’s monopoly on land-based betting, Sweden’s online betting market, with a population of little more than 10 million people, is expanding at an exponential rate. The surge of internationally recognised betting sites in Sweden today did not happen overnight. In order to maintain its monopoly on both the land-based and online betting businesses, the Swedish government barred all international betting sites in 2008.

Following intense EU pressure, online betting is now thriving in the country. Sweden has already licenced over sixty online betting businesses that provide excellent services to Swedish citizens. Despite minor differences in the rules of engagement, the now-liberalized Swedish betting industry is identical to that of the United Kingdom.

Is it legal to bet online in Sweden?

Despite the government’s monopoly on the betting sector in Sweden, online betting is permitted. It has long aimed for a gambling monopoly while avoiding illegal betting activity. Until 2013, when the European Union declared that blacklisting EU-based bookmakers was illegal and violated EU trade regulations, the Swedish government was unwilling to give up its monopoly. As a result, the Swedish government cannot impose restrictions on its residents or prohibit international bookies from accepting Swedish customers.

Due to the EU’s judgement, Swedish citizens have been able to continue betting with online foreign bookies while enjoying their outstanding services since 2013.

Choosing a Reputable Swedish Betting Sites

Here are a few things to consider while selecting a Swedish betting site:

• For the best gaming experience, especially if you are a foreigner, look for a bookmaker with features equivalent to any top UK bookmaker. The UK betting sector is regarded as the gold standard to which other operators worldwide should aspire. A normal UK bookie will provide you with 24-hour customer support, fraud protection, data protection, and general security. When you choose a bookmaker with a UK heritage, you also get smooth wagering and transparency.
• To avoid incurring exchange rate costs, choose a betting site that accepts Euro, Pound, or Swedish Krona (depending on your location). Wagering with an online Swedish bookmaker gives you two currency options because practically all Sweden betting sites take Euros, with some accepting both Euros and Swedish Krona. It is critical to carefully analyse your currency selections so that you do not end up paying exchange rate fees every time you make a deposit to your bookmaker.

• Look for the bookmaker with the best betting odds on the market. It is critical to be knowledgeable about the greatest odds on the market in order to profit. Because your profit margin is proportional to how competitive your odds are, performing the essential odds comparison is a good idea. The manner in which the odds are displayed is critical; in the United Kingdom, odds are displayed in fractions, but in Sweden, odds are displayed in decimals. If you have trouble with decimal odds, you should find a bookmaker that allows you to convert decimal odds to fractional odds for your convenience while betting.
• Keep an eye out for bookmakers that give bonuses and promotions. Most of the finest Sweden betting sites listed on this page offer varying variations of these rewards, which can make your betting experience even more fun. Most Swedish betting sites provide welcome bonuses, free bets, and even cash out alternatives.

Swedish Betting Sites Favorite Payment Methods

You may fill your online Swedish betting account with a variety of payment methods because there are no official limits or illegality when it comes to using online betting services. Visa and Mastercard are the most popular payment methods in Sweden, but the popularity of Trustly, along with other e-wallet platforms such as Skrill, Neteller, and PayPal, makes it a popular alternative as well.

Almost all online betting sites in Sweden accept and deal in Euros, although a few others allow and trade in Swedish Krona, the native currency. You can avoid incurring exchange rate fees by setting your account currency to one of these currencies when you register for an account. Deposits and withdrawals on online Sweden betting sites are tax-free, which means you won’t have to pay income tax on your earnings when you wager with online Swedish bookies. Keep in mind that when you register at a betting site or make a withdrawal, you may be requested to verify your identity.

Sweden Live Betting

Live betting is available in Sweden, as practically every bookmaker in the world now includes this function in their services. In-play betting in Sweden is largely similar to that in the United Kingdom; but, due to broadcasting rights, events accessible for live betting in Sweden may differ from those in the United Kingdom. In the country, 888sport, LeoVegas, and other bookies provide excellent in-play betting options. Many bookmakers also provide items such as side bets and combination bets.

How to Place Bets Online in Sweden

The process of placing bets online with Swedish bookmakers is similar to that of placing bets in the United Kingdom. There are various restrictions and regulations in place, but the fundamental concept of online betting remains the same. Selecting your favourite bookmaker, opening an account, depositing funds, placing bets, and withdrawing wins is exactly how it works in the UK. Football is the most popular sport to bet on in Sweden, however handball is also popular.

The basic betting technique used in the UK also works in Sweden, which involves selecting a sporting event, wagering on your favourite betting lines, and then executing your bet. There is no special technique for betting in Sweden; simply remember that if you are new to the world of online betting, you should start with easy and understandable markets before moving on to more complex ones.

License, Tax, and Legislation Facts for Swedish Betting Sites

The Swedish market is currently divided into three branches: the state monopoly of Svenska Spel, licenced operators, and some international operators. Svenska Spel was formed in 1997 when the state-run Penninglotteriet and Tipstjänst combined.

Sweden is slowly becoming the second most stringently regulated country in the world, with 100 licences awarded to both sportsbook and online casino businesses. There are numerous licences available, including those for commercial internet gaming, sportsbooks, online casinos, land-based casinos, state lotteries, and bingo. The betting licence fee is SEK400,000, with renewals costing SEK300,000. The post-regulation betting environment for bookmakers is stringent enough, and fines have already been imposed for failure to comply with bonus and marketing legislation, with the majority of penalties focusing on how the term “free” is used on bonuses and promotions. Operators must pay an 18% tax on their net profit and must plainly show players how much money they have won and lost when they login. All Swedish betting sites with a local licence must have clear deposit limits and self-exclusion procedures.

Important Player Information Regarding Swedish Betting Companies

From a player’s perspective, all legal Swedish betting sites must have a fully-translated website, accept SEK as a currency, and accept Bank ID as a payment option. Players should also be aware that, under the new 2019 Gambling Act, they are only eligible for one bonus per bookmaker. All gaming winnings are tax-free, and the legal gambling age is 20.

Bookmakers who have left the Swedish market

Despite the fact that the market is already diverse, several well-known businesses have decided not to seek for a licence. GVC Group entered the region with only one of its brands, Bwin, while Ladbrokes and SportingBet were absent. Paddy Power Betfair, on the other hand, solidified its presence in the area by getting a licence just for its Betfair brand.

Top SEK betting sites accept a variety of payment ways.

As previously stated, all legal Swedish betting sites must accept SEK, offer the BankID payment option, and clearly indicate this on the bookmaker’s registration form. Apart from the standard international payments such as Visa, Mastercard, and ewallets such as Skrill, Neteller, and Ecopayz, the range of local payments is what distinguishes top SEK bookies.

Trustly is well-known in the region and now offers unique solutions such as Pay N Play, which allows you to make any transaction on Swedish bookies faster and easier. It’s also worth noting that if you have an account with any of the following banks, you can use Trustly to make electronic payments directly from your bank account to the Swedish bookmaker of your choice: Swedbank, Sparbanken, Handelsbanken, SEB, Nordea, Danske Bank, FOREX, ICA Banken, Länsförsäkringar, Skandiabanken, Sparb.

Zimpler (PugglePay) is also gaining popularity in Sweden, and the Swedish Gambling Act has allowed additional payments like as Swish to emerge. In terms of mobile payments, it appears that the Swedes prefer Boku and Siru Mobile, so there’s a strong possibility you’ll find those as well.

Swedish Betting Sites Launched

Although Casumo was previously a casino-only business, they have now launched its sportsbook and obtained a Swedish licence, extending their streak of success with a terrific offering for Swedish bettors. When it comes to foreign betting sites that allow Swedish players, Betwinner is a clear winning, offering a wide range of Swedish payment options such as Nordea Solo via Skrill, PurplePay, Siru Mobile, Boku, and Ecopayz, among many others. Finally, we couldn’t leave out Campobet, which has a wonderful welcome bonus and a variety of promos, as well as a vast range of events in 27 sports.

What is the future of the Swedish market?

The market has been regulated for a long time, and competition among registered bookmakers is already fierce. The regulatory framework is strong, and we anticipate it will get even harsher in the future, as Swedish betting sites appear to be testing the amount to which they can experiment with marketing and advertising strategies and get away with it in order to maximise their profit. The penalties imposed thus far are a strong indication that the Swedish regulator is serious about doing business. Many of the fraudulent bookies who were operating in the area until lately have mostly pulled out, leaving mostly reputable international businesses allowing Swedish bettors. We believe that Spelinspektionen will tighten their grip even more in the coming future in order to encourage operators toward even more responsible gambling practises.

What are the most popular sports for betting in Sweden?

Not surprisingly, football is the most popular sport to bet in Sweden. Bettors are mainly interested in the Swedish first division, but there is also a lot of interest in international football leagues such as the English Premier League, Bundesliga, La Liga, and Serie A.

Hockey is also popular, with the Swedish Elite League attracting the greatest attention. Other hockey leagues, like the NHL, accept a large number of bets from Swedes.

Golf, handball, and gymnastics also attract wagers from Swedes. Combat sports such as boxing and MMA are also popular.

Is it necessary for bettors to pay taxes on their winnings?

No, sports bettors are not required to pay taxes on their gains. The only kind of gambling that is currently taxed is online poker, which is taxed at 30% if users play on sites outside of the EU.

The taxation laws on players did not change as a result of the new regulated market that began in 2019, but additional taxes were placed on firms. Licensed sportsbooks will be subject to an 18% tax on gross gaming earnings under the new regime. Sweden is one of the most appealing nations in the world to bet on sports online due to the lack of taxation.

Options for Mobile Betting at Swedish Betting Sites

In Sweden, online sportsbooks allow you to place bets on your mobile device. Browser-based sites are the most frequent type of mobile betting platforms. You will be able to wager on these mobile-optimized websites using your device’s mobile browser.

Browser-based betting is ideal for individuals who do not want to install additional apps on their phones. It’s also helpful for people who have devices like Windows Phones that aren’t supported by most sites that offer mobile apps.

The other major benefit of browser-based betting is that you have access to the same functionality as the PC edition of the site. In general, mobile apps have less functionalities.

Make sure to check out their mobile promotions, no matter which site you choose. Many venues have special deals for mobile players, like as deposit bonuses and free bets. These incentives can sometimes be combined with typical offers offered to PC customers. Log in to your account on your mobile device and navigate to the promotions section for additional information on mobile deals.

Conclusion on Swedish Betting Sites (Gambly’s Opinion)

Sports betting on Sweden betting sites is comparable to betting in the United Kingdom; nonetheless, it is still critical to read and understand the terms and conditions of any bookmaker you intend to join. This is due to the fact that, despite the similarities between the two countries, there may be minor differences in the rules. With various foreign betting sites operating in Sweden, use our guide to select the bookmaker that best matches your needs.

Looking for a new place to bet? Check out our comprehensive guide to betting legislation in various nations.

FAQ

What are the most reputable betting sites in Sweden?

Betsson, bet365, and LeoVegas are among Sweden’s greatest betting sites.

Is it legal to bet online in Sweden?

Yes, online betting is permitted in Sweden. The government has granted licences to a large number of international betting sites, which are now serving Swedish customers.

What currencies are accepted by Sweden’s online betting sites?

Almost all online betting sites in Sweden accept and deal in Euros, although a few others allow and trade in Swedish Krona, the native currency.

What are the most common online betting payment options in Sweden?

In Sweden, Visa and Mastercard are the most often used payment methods, although Trustly, along with other e-wallet platforms such as Skrill, Neteller, and PayPal, is also quite popular.

Do you have to pay income tax on your gains when you gamble online in Sweden?

No, deposits and withdrawals from online bookmakers in Sweden are tax-free, thus your earnings are not subject to income tax.

Other Related Articles:

• UK Betting Sites
• USA Betting Sites
• Canada Betting Sites
• Finland Betting Sites
• Norway Betting Sites