Best Betting Sites in UK

UK Betting is the article you need to read in order to find everything you need to know, best bonuses, best bookmakers in United Kingdom

How can we determine the finest betting sites in the United Kingdom?

Welcome offer

The first thing you’ll look for in a new bookmaker is the welcome offer, and companies will compete to create the finest promotion. You should search for the most free bets and bonuses with the smallest required deposit.

Best odds guaranteed

If you’re bitten by the horse racing bug after a memorable Grand National, you’ll want to bet with a bookmaker that guarantees the best odds to maximize your winnings, especially with the upcoming major races at Punchestown. While this is a standard feature for the majority of the industry’s major bookmakers, it is not ubiquitous, and we took this into account when compiling the list of information about UK Betting.


Live-streaming events such as football and horse racing has become a key feature for many bettors; consequently, the top betting sites offer this service. When evaluating the best betting sites, the ease of access to live streams, the various deposit and wagering requirements, and the impact on the remainder of the platform are all considered.

Bet builders

Bet builders are perhaps the most rapidly expanding element, and their prevalence among football gamblers continues to rise. They enable you to combine multiple selections in a game to generate large and enticing odds. This factor also plays a role in our evaluations, as not all bookmakers offer the same number of markets or permit you to combine selections across events.

Early payout

The bookmakers bet365, Sky Bet, and Paddy Power have incorporated the early payout innovation, which is a very beneficial one. 

This promotion varies from bookmaker to bookmaker, but in general you will receive a payout if the team you backed goes up 2-0, regardless of the ultimate score. In a separate market, the promotion will not be included and the odds will be marginally better. 

You would have been paid out after just six minutes of Newcastle United’s 6-1 victory over Tottenham Hotspur last weekend, when Brazilian Joelinton put the home team up 2-0.

Withdrawal Speed

After a winning wager has been resolved, the majority of gamblers will want to withdraw their winnings to their bank account. This means that withdrawal speed is crucial to being one of the top betting sites in the United Kingdom.

Multiple payment options

The finest betting sites allow you to fund your account with a variety of payment options, including e-wallets, debit cards, PayPal, and Apple Pay. To take advantage of new customer offers, you may be required to use a specific deposit method, typically a debit card.

Sign-up bonuses and free wagers at the top betting sites in UK

The initial value of the new customer sign-up offer is a significant factor in a bettor’s decision to join a sports wagering website. There are numerous sign-up offers designed to entice you to a particular site, such as William Hill or Paddy Power, because bookmakers are constantly looking for new methods to attract new customers.

We evaluate the value of free bets offered by bookmakers, which can be essential to customers, as well as the various aspects of each offer. These include wagering requirements, the length of time that your free wagers are valid, the time it takes for them to be awarded, and how they are credited.

Due to their incomprehensible nature, wagering requirements continue to be a part of promotions in the United Kingdom/ UK Betting, and they continue to confound both novice and seasoned punters. If a bookmaker’s new customer offer has wagering requirements – and many do not – they must be simple to comprehend and not excessively high for our list.

Seven days is the industry standard for using free wagers, but this can vary from bookmaker to bookmaker. Generally, free bets are granted immediately following a qualifying deposit or wager, but some are awarded only after the qualifying wager has been settled. They also come in various combinations, such as one £30 wager or two £15 wagers

Best betting sites UK: How to Sign Up

The ease of joining up to a new bookmaker is unquestionably one of the most essential aspects of the user experience, and it is critical that the registration process be straightforward because it can dictate how the rest of the site operates. We’ve produced a table that covers the top bookies’ sign-up process, including how long it takes, how many details you need to provide, and how long it takes to get approved. We did this to show that UK Betting might be the best choice of market to bet on. 

BookmakerEase of sign-upQualifying stakeDeposit methodsApproval time
bet365Very easy£10Debit card, e-wallets, Apple PayUnder 10min
William HillEasy£10Debit card, e-wallets, Apple Pay10-30min
BetfredEasy£10Debit card, e-wallets, Apple Pay10-30min
BetfairEasy£10Debit card, e-wallets, Apple PayUnder 10min
Paddy PowerEasy£5Debit card, e-wallets, Apple PayUnder 10min
Sky BetVery easy£5Debit card, e-wallets, Apple PayUnder 10min
888sportEasy£10Debit card, e-wallets, Apple Pay30+min
BoyleSportsEasy£10Debit card, e-wallets, Apple Pay30+min
ToteEasy£5Debit card, e-wallets, Apple PayUnder 10min
LadbrokesVery easy£5Debit card, e-wallets, Apple PayUnder 10min

Best sportsbooks in UK : sports markets

People will primarily join a UK Betting site in order to be able to watch and place bets on their preferred sports. We always consider the range of betting markets each bookmaker offers because these can change.

UK Betting is the article you need to read in order to find everything you need to know, best bonuses, best bookmakers in United Kingdom

It is undoubtedly the most crucial element because both new and seasoned clients might be convinced if one bookmaker offers more wagers than a rival. The majority of the bookies on our list provide wagers on popular sports like football, horse racing, golf, tennis, and boxing. If a betting site offers markets on some of the world’s more specialized sports or leagues, customers may be even more inclined to use it. 

For instance, William Hill demonstrates expertise in TV and Specials markets for election betting or reality shows, such as Eurovision and Love Island, which continue to prove popular with customers whenever they are broadcast, while bet365 has a really accessible range of football markets from some less well-known leagues in South America, Asia, and Africa.

William Hill#1

Best betting sites in UK: Rewards and loyalty promos

You have a compelling reason to look for a UK Betting bookmaker that rewards loyalty with frequent incentives if you are a committed bettor who plans to place bets frequently. Free bet clubs that offer a weekly incentive are a well-liked strategy used by bookmakers to do this while promoting repeat business. Betway is a prime illustration. To join the bet club and collect free bets every week, you must wager a minimum amount with the bookmaker each week.

Many of the online bookmakers also provide free-to-play games, such as 888sports Up For 8, Paddy Power Beat The Drop, and LiveScore Bet Squads. The prize money for these games is accessible to players and varies in complexity.

While money-back specials, in which you put a wager and receive your money back in free bets if it loses, are extremely uncommon in the business but highly desired by customers, bookmakers on our list, including Paddy Power, Betfred, and BetVictor, will always offer early payouts and odds boosts.

Many bettors, particularly those who wager on horse racing, will look for best odds guaranteed, and most of the bookies on our list offer it.

Best sportsbooks in UK : Deposit and withdrawal options

Each bookmaker has a unique method for making deposits and withdrawals, and we rank the best according to a few specific standards. We are always looking for online bookmakers who offer the smallest deposits, the quickest payouts, and the widest selection of client payment options, including the increasingly popular e-wallets and PayPal.

Bookmakers must make sure that users of betting websites can freely deposit and withdraw funds in an easy and secure manner. If these fundamental tasks are challenging, bettors frequently voice their complaints about operators. Here, the variables include who has the lowest withdrawal amount as well as how long it will take for your withdrawal to reach your account, which is typically five working days.

What payment options are accessible to sports bettors at the best betting sites in the UK?

Although each betting site on our list supports a different set of payment options, debit cards are the most common one.

E-wallets like PayPal, Skrill, and Neteller are options. It might also be practical to use mobile payment systems like Apple Pay and Google Pay.

Once you’ve signed up and taken advantage of the new customer deal, it would be a good idea to use these alternative payment options since they frequently demand debit card deposits.

Best UK betting sites: desktop and mobile functionality

Nowadays, almost all gamblers prefer to use numerous apps on their mobile devices to wager. As a result, we have obviously thought about how betting sites’ websites and apps differ. There shouldn’t be any significant distinctions between the two, and bet365 is, in our opinion, the finest of the two. Both must be properly laid out and simple to browse.

Customers should be able to easily access and navigate to the most popular markets by placing the largest athletic events on the calendar at the top of the homepage. 

Both current markets and upcoming events, such as impending fixtures being visible on the home page, must be included. Each market’s navigation should be straightforward, and each feature—such as cashing out—should be obvious to the user.

Sports live streaming is another important issue. While many bookies offer the service, some require a minimum wager on the event you want to stream, while others do so without charge.

Best UK sportsbooks: Bookmaker security

Because it is reasonable for gamblers to be concerned about the rules that online betting companies follow, every bookmaker on our list has a license from the UK Gambling Commission. In order to make sure they are the safest operators for customers to gamble with, we have personally examined and placed bets with every operator you see on our website.

The key terms and conditions for each of the operators are included below, and we strongly advise you to read the complete terms and conditions on each of their particular sign-up pages once you click through. Some are also licensed by gambling commissions from across the world.

Best sportsbooks in UK : football

Football is the biggest and most popular sport to wager on in the UK, and this is not surprising given that players are continuously looking for new websites with robust and cutting-edge markets.

UK Betting is the article you need to read in order to find everything you need to know, best bonuses, best bookmakers in United Kingdom

With only a few games remaining for most teams, the Premier League’s title chase and relegation struggle are at an all-time high in terms of excitement. To make the most of betting on the most popular league in the world before the season is over, utilize the table above to uncover the greatest introductory offers.

Finding the sites that offer the best promotions for football accumulators is essential because they are one of the most popular bet kinds. These can be bonuses if you land an acca with a particular number of legs or insurance-style offerings where you get your stake back if one leg lets you down.

The same characteristics that we have mentioned above should be on your radar when you search for the finest football betting sites.

To help you place your wager, you want a site with a solid sign-up bonus, a big selection of leagues and competitions, and one with the most betting options.

Best UK betting sites: Best new UK betting sites

Numerous new bookies are joining the market, and they always strive to compete with some of the finest in every area of their websites.

The top new betting sites in the UK include features that surpass the current industry norm, while others are still trying to figure things out and build their way to competition.

As a consumer, it’s imperative to keep an eye out for new betting sites because there are many of them out there with sizable new customer deals that can assist increase profits.

Best betting sites: How do the UK’s best betting sites compare?

BookmakerAppSportsBet BuilderStreamingRacing Price Boosts
William HillYes32YesYesYes
Paddy PowerYes29YesYesYes
Bet UKYes33YesYesNo
The PoolsYes29YesNoNo


frequently asked questions about UK Betting

Which betting sites are the best?

In this post, we’ve compiled a list of all the top betting sites in the UK. This is based on data from the UK Bookmaker Awards as well as our own research.

Which UK betting sites offer the quickest payouts?

In the UK Bookmaker Awards, bet365 received top honors for banking options. This article includes the complete list of the top five.

Which UK website offers the best odds?

According to the UK Bookmaker Awards, bet365 had the best horse racing odds in the country, while Unibet had some of the best football odds.

Which betting site has the best reputation?

The UK Gambling Commission has granted licenses to each of the top betting sites in the UK that are included in this article. To make sure they can be trusted, we have also tried and tested each one.

Karina Peterson
More than 15 years in the gambling industry, working for the big players in the affiliation market. I won't name them, you know them. Also I enjoy seeing a new project taking life and expanding like this one.

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