Biggest Bookmakers UK – Sports betting is a hugely profitable industry in the United Kingdom. That is true not only for the betting corporations, but also for the government. In 2019, for example, Bet365 was the second-largest taxpayer in the UK, contributing around £156 million. There are technically dozens of significant betting brands operating in the UK. However, only a few of these attract the great majority of bettors and create the vast majority of revenue. This article will teach you not only about the largest betting firms in the United Kingdom, but also about the largest betting companies worldwide.

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How We Selected the Largest Betting Companies

Our list of the  Biggest Bookmakers UK was not built at random. It is, instead, the result of significant research based on a set of well-defined parameters. These are the primary criteria upon which our rankings are based.


This is the simplest and most straightforward method of distinguishing the Biggest Bookmakers UK from the average bookies. Revenue is a clear indicator of a company’s overall income. Simply put, the more the revenues, the more money the company makes.

When a betting company is publicly traded, like the majority of those on our list, it is required to disclose its income in public announcements to shareholders. However, the details of Betfred’s financial filings – the lone private company in our rankings – are also publicly available.


This is the net profit a betting company makes after deducting its costs from its income. The gap between revenues and real profitability can be significant. For example, while William Hill’s revenue in 2019 was £1.58 billion, its actual earnings were only £147 million. The capacity to report substantial earnings might be critical for publicly traded betting companies that are driven by outside investment.

Count of Users

In contrast to their income, the Biggest Bookmakers UK are not required to disclose their specific user counts. Some brands do provide rough figures, which give us a notion of their popularity, but others do not. For example, William Hill claims to have welcomed over three million online bettors in 2019, while Betfair claims to have over four million overall clients, with 1.1 million active users. However, brands such as Paddy Power and Bet365 provide almost no information on their user data.

Count of Employees

We can get a good notion of how many employees each brand on our list employs because this information is considerably easier to obtain than user numbers. While more staff certainly equates to a larger enterprise, a word of caution is in order here. Brands with hundreds of high street bookies, like as Betfred, will typically have more workers. However, given the drop in revenues from brick-and-mortar stores, this does not imply that they are making more money than enterprises with fewer staff.

Individual  Brands

Bet365, William Hill, and Betfred are undoubtedly hugely popular in their own right. Nonetheless, they simply cannot compete with betting firms that have managed to bring together many large brands. Paddy Power and Betfair are two of the largest sports betting companies. When it comes to money, the fact that they’re now part of Flutter Entertainment blasts everyone else out of the water.


William Hill is one of the oldest Biggest Bookmakers UK, and the company first appeared as an on-course bookie in 1934. Gambling was legally illegal at the time, but the company got around the restrictions and evolved to become one of the most trusted betting brands.

Another reason Hills is considered one of the top names is their presence on the UK high street. Most British towns have at least one William Hill betting store, which is one of the reasons why so many consumers have followed and maintained their engagement with them online.

The same scenario helps Ladbrokes, which is also highly featured in physical stores. Over the previous two decades, the vast majority of independent UK bookies have vanished, with the big giants buying them out, allowing Ladbrokes and Hills to expand their physical presence.

Ladbrokes is likely the industry’s oldest name, with roots dating back to 1886 when they were commissioned agents in the sport of horse racing. Coral is another brand with a lengthy history and a presence on the British high street, so if longevity is important to you, any of these names could be a good choice for your company.

Top 7 Largest Online Betting Companies in the United Kingdom

Biggest Bookmakers UK do not operate in a vacuum. They are always part of a larger enterprise. At the very least, an operating firm will be involved. At a higher level, though, it may involve a single betting corporation holding a variety of different brands. When each of those brands becomes extremely successful in its own right, the aggregate revenues skyrocket. There are seven betting companies that stand out from the crowd. Let’s take a deeper look at each of these top betting sites individually.

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  1. Flutter Entertainment PLC

Flutter also hosts Sky Betting in the UK, FanDuel in the US, and in Australia, in addition to Paddy Power and Betfair.

Along with a few other Biggest Bookmakers UK, it also runs the well-known Full Tilt Poker and PokerStars sites, as well as 600 physical high street bookies.

Flutter Entertainment became the UK’s largest betting company when it merged with The Stars Group in May 2020. Flutter is a public company that trades on the London Stock Exchange (LSE: FLTR).

Flutter Entertainment in a nutshell:

  • Year established: 1948 (Timeform)
  • £6.036 billion in revenue (2021)
  • Employees: 16,813 (by 2021)
  • Headquarters are in Dublin, Ireland.
  • Well-known brands include Paddy Power, Betfair, PokerStars, and Full Tilt Poker.

Sources: 2021 Flutter Entertainment plc Preliminary Findings and Macrotrends

  1. Entain PLC

While you may not recognise the name ‘Entain’, you will undoubtedly recognise the betting brands it operates.

Entain was founded in 2004 as Gaming VC Holdings (GVC Holdings) in Luxembourg (not typically considered as a betting industry hotbed). Over the next nine years, they moved to the tax-free Isle of Man in the United Kingdom, established its own sportsbook, and began to acquire other businesses. Things began to pick up steam when they purchased Sportingbet in 2013, then Bwin in 2016, culminating in the big acquisition of Ladbrokes Coral Group PLC in 2018. In January 2020, they changed their name to Entain.

With decades of combined business experience, Ladbrokes and Coral remain Entain’s largest bookmakers in the UK. Betdaq (the second-largest betting exchange), BetMGM, and Australian brands like Neds are among the other sports betting brands they manage. They also own a number of poker and bingo firms, the most notable of which being Party Poker and Gala Bingo. Entain’s revenues in 2019 were roughly £3.22 billion, they employ approximately 2,800 people, and their headquarters remain on the Isle of Man.

Entain is now one of the world’s largest betting organizations and Biggest Bookmakers UK, with licences in 27 countries and 20 locations spread over five continents. Entain plc is a public corporation that trades on the London Stock Exchange (LSE: ENT).

At a glance, entertain:

  • Established in 2004 (GVC Holdings) • Revenue: £3.83 billion (2021) • Employees: 25,000 (2021) • Headquarters: Douglas, Isle of Man
  • Well-known brands include Ladbrokes, Coral, Betdaq, BetMGM, and Party Poker.

Entain Group Full Year Results 2021 Entain Group

  1. Bet365 PLC

Bet365 is still a relatively new brand but part of the Biggest Bookmakers UK, having been founded by Denise Coates in 2000. She was committed to online operations from the start, selling off all of Peter Coates’ (her father’s) betting shops in 2005. Bet365 has grown from strength to strength thanks to great leadership, transforming this single brand into one of the largest betting companies in the UK in less than two decades. Bet365’s decision to stay on the UK mainland rather than relocate to a lower-tax jurisdiction makes it a big contributor to the British economy.

Bet365 has adopted a very different approach than the two brands mentioned above. While they have concentrated on purchasing a wide range of businesses and diversifying their portfolio, Bet365 has concentrated solely on its own brand.

Bet365 is a privately held corporation. It has offices in Australia, Malta, Bulgaria, and Gibraltar, in addition to its headquarters in England. Bet365 opened its website in New Jersey, the United States, and Sweden in 2019.

Bet365 in a nutshell:

  • Founded in 2000 • Revenue: £2.98 billion (2019) • Employees: 5,000+ (2021)
  • Headquarters are in Stoke-on-Trent, England.
  • Notable brands include Bet365.

Source: EGR,

  1. William Hill PLC

William Hill is undoubtedly one of the most prestigious names in sports betting in the United Kingdom. It surely has one of the most extensive track records, dating back to 1934.

William Hill, like Bet365, is largely a one-brand betting corporation. It has technically bought several sportsbooks over the years, notably Mr Green in 2019, although this is not its primary focus. William Hill’s most prominent international activities have been in the United States, where it moved rapidly when gambling rules were lifted in 2018 to take a piece of the new market. The success of this strategy was one of the motivators for Caesars Entertainment (Nasdaq: CZR), a Nevada-based publicly traded firm, to acquire the company.

William Hill has had several ups and downs since its inception and has been sold several times. This most recently occurred in September 2020, when the aforementioned US casino conglomerate Caesars Entertainment agreed to buy the brand for £2.9 billion. Following the completion of the acquisition in April 2021, William Hill was delisted from the London Stock Exchange. Many of William Hill’s products in the United States will be rebranded as Caesars Sportsbook. William Hill’s European division, including its 1,400+ UK betting shops, was purchased by 888 Holdings from Caesars in September 2021 for £2.2 billion.

A brief overview of William Hill:

  • Founded in 1934 • Revenue: £1.3 billion (2020) • Employees: 10,000+ (2021)
  • Headquarters are in London, England, in the United Kingdom.
  • Well-known brands include William Hill, Mr Green, redbet, and MamaMia Bingo. is the source.

  1. Kindred Group

Unibet was created in 1997 and debuted its first online betting platform in 1999, making it roughly contemporaneous with Bet365. However, the two corporations have taken completely different tactics since then. While Bet365 has concentrated on its own growth, Unibet has adopted an aggressive expansion strategy.

It bought a slew of other enterprises in the 2010s alone, including, Bet24, and the successful 32Red. It has also expanded into poker and bingo, with being the most famous addition. Unibet’s shareholders convened in 2016 and concluded that a rebranding was necessary to represent the company’s expanding range of brands, resulting in the name “Kindred Group.”

While Unibet was founded by the Swedish Anders Ström and was previously listed on the Stockholm stock exchange, it is now located in tax-friendly Malta. Nonetheless, it maintains offices in a number of nations, including the United Kingdom, the United States, Australia, and France. Kindred Group is a publicly traded corporation on the Stockholm Stock Exchange (KIND-SDB).

A Brief Overview of the Kindred Group:

  • Unibet was founded in 1997.
  • Revenue of £1.25 billion by 2021
  • Employees: 2,055 (2021) • Headquarter: Valetta, Malta
  • Notable brands include 32Red, Unibet, Maria Casino, and

Kindred Group plc Annual and Sustainability Report and Accounts 2021,, [AG5]  

  1. Betfred

Betfred, like William Hill, is a betting brand with a lengthy history in the United Kingdom. Fred Done opened the first shop in Salford, near Manchester, in 1967. Originally known as Done Bookmakers, the company expanded significantly over the next three decades, eventually having over 200 betting shops by 2000. The company was relaunched as Betfred in 2004, and the first online sportsbook was created. Betfred had approximately 1,650 betting shops by 2017, and its internet operations were thriving.

Betfred, like Bet365 and now William Hill, is a private corporation, which is somewhat unique. The majority of the other major bookmakers in the UK are publicly listed, however Fred Done (together with his brother, Peter) owns the Betfred brand. Betfred has also mainly avoided acquisitions. Its purchase of the Tote in 2011 was an unusual exception, but it was resold in 2019.

Betfred’s core offices remain in the United Kingdom, while its internet operations are headquartered in Gibraltar.

Betfred in a nutshell:

  • Established in 1967 (Done Bookmakers) • Revenue: £728 million (2019) • Employees: 2,080 (2021)
  • Headquarters are in Warrington, England, in the United Kingdom.
  • Notable brands include: Betfred

[AG6] Sources: Daily Mail, Craft

  1. 888 Holdings

888 was formed in 1997 as Virtual Holdings by two sets of Israeli sibling entrepreneurs. Initially, the company focused solely on poker and casino games, and it wasn’t until March 2008 that it opened its sportsbook, 888sport. Of course, 888sport is now one of the largest bookies in the UK. 888 remained a privately held company until 2005, when it was listed on the London Stock Exchange for the first time, and it is now a member of the FTSE 250.

888 Holdings has not been as active in its sportsbook acquisitions as some other companies, preferring to focus on developing its existing products. Both Ladbrokes and William Hill have been discussed for acquisition, but neither deal has been completed. However, it has been more aggressive in other areas, purchasing a variety of bingo and casino businesses throughout the years. In fact, rather than sports, bingo, or poker, the casino part of the organisation generates the majority of its revenue.

As previously stated, 888 Holdings purchased William Hill’s European division, including its UK betting shops, from Caesars Entertainment in September 2021 for $3 billion (£2.2 billion). 888 Holdings is a public corporation that trades on the London Stock Exchange (LSE: 888).

888 Holdings in a nutshell:

  • Established in 1997 (Virtual Holdings)
  • Revenue: $880.10 million (£856.9 million) in 2021.
  • Employees: 1,350 (by 2021) • Headquarters: Europort Gibraltar
  • Well-known brands include 888casino, 888poker, 888sport, SI Sportsbook, and Wink Bingo.

888 Holdings Full Year Results 2021

The Benefits and Drawbacks of Betting with the Biggest Bookmakers

Using the  Biggest Bookmakers UK to place your bets has both benefits and drawbacks. It is critical that you understand the advantages and cons. Here are some of the primary benefits and cons of betting on the biggest betting companies:

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Reputation / Trustworthiness – The first issue is one of trust. Taking a chance with one of the Biggest Bookmakers UK, which has a solid reputation as a gambling platform serving a large number of bettors, makes sense. You are aware that the industry’s main players are licensed and controlled by the appropriate authorities, ensuring that wagering is both fair and secure.

Betting Limits -Biggest Bookmakers UK are also more likely to have higher betting limits than smaller businesses. Nobody likes to be restricted in terms of how much they may win or bet unless you set these limits yourself in the sake of safe gaming. Some of the region’s top betting companies set maximum payouts at £2,000,000 if you win big and beat the bookies.

More Deposit Methods -Biggest Bookmakers UK should have more payment methods available to you than their lesser competitors. This is due to larger companies having more infrastructure to facilitate deposits, withdrawals, and other areas of client service. The more alternatives you have for funding your gaming, using a combination of traditional banking methods and modern digital options such as eWallet services, the better.

Coverage – Because the Biggest Bookmakers UK have more trading resources, their sports coverage, both in depth and diversity, is likely to be better. More specialized sports are less likely to be found in smaller operations. It is critical that the online sportsbook you use – whether a big brand or a small bookmaker – provides odds for the events you enjoy betting on the most.

Deals and Promotions – The Biggest Bookmakers UK also run more deals and promotions than their competitors. Their turnover is such that they can afford to take the risk of offering promotions that operate as an additional incentive for you to put your bets with them rather than a competitor.

Using the Biggest Bookmakers UK might also have drawbacks – When it comes to big sporting events, traders may simply follow what the exchanges or other large corporations do, making it difficult to locate extra value wagers. Major sportsbooks may also collaborate and exchange information on successful bettors, so your bets may be scrutinized following a huge win.

Authority for Competition and Markets

While all of these acquisitions and mergers are beneficial to the corporations involved and their shareholders, they are not necessarily regarded as beneficial to the country as a whole.

This is because when a corporation becomes too large and powerful, it becomes a monopoly, large enough to afford to push down prices and drive competitors out of business. This is terrible for business in any country, and the Competition and Markets Authority (CMA) is in charge of keeping things in order in the UK.

They may intervene if they believe a transaction is anti-competitive, as they have in the gambling business.

Competition in every market is beneficial for the customer and the economy, thus there must be a balance between advancement and expansion while also allowing others a piece of the pie.

Ladbrokes’ acquisition of Coral in 1998 is one of the most notable examples of the CMA in action, although it was known as the Monopolies and Mergers Commission at the time; they put a stop to a £363 million merger.

Ladbrokes had agreed to buy Coral from Bass plc for the aforementioned money, and the deal was even completed, but after the commission judged it to be anti-competitive, the government intervened and compelled Ladbrokes to divest the majority of the stores they had just purchased.

This they did in 1999, with the exception of 39 shops in Jersey and Ireland, which they were permitted to preserve. The remainder of the Coral fleet was sold for £390 million in a management buyout.

Ladbrokes and Coral merged again in 2016, but this time the CMA was engaged, and there were some more hoops to pass through. The couple possessed thousands of stores between them and were obliged to sell between 350 and 400 of them in order for the merger to proceed.

At this time, Betfred and StanJames were eager to step in, with the former paying £55 million for 322 of them and the latter taking another 37 for £500,000. This satisfied the CMA, which had expressed concerns about anti-competitiveness in 642 areas across the UK, and the deal was approved.

Another example would be The Rank Group’s 2012 attempt to acquire 23 casinos from Gala Coral. The Rank Group would become the largest casino operator in the United Kingdom, with only Genting coming close, therefore the CMA had to look into it.

To keep things competitive and for the agreement to be approved off, it was agreed that 5 casinos would have to be sold, therefore the price was cut from £205 million for 23 casinos to £179 million for 19. Gala Casino has kept the remaining five locations.

These were all high street brands, so it’s easy to see why the CMA had to intervene; if all the betting shops in your neighbourhood were owned by the same company, there would be little incentive for them to offer good prices or deals, leaving you, the customer, with a like it or lump it situation.

When it comes to online gambling, things are less apparent because the internet is only limited by jurisdiction, thus geography is not nearly as important.

Betting Brands by Group

Group/Parent CompanyBetting Brands/Sites
FlutterPaddy Power, Betfair, FanDuel, FOX Bet, Sportsbet, TVG, Adjarabet, PokerStars, Full Tilt, Sky Betting and Gaming, BetEasy, Oddschecker
GVC Holdingsbwin, Ladbrokes (plus Ladbrokes in Australia and Belgium), Coral, Sportingbet, Betboo, Betdaq, Gamebookers, Crystalbet, Stadium, Eurobet, InterTrader, Neds
William HillWilliam Hill (including regional variations), Mr Green
Kindred GroupUnibet, 32Red, Bohemia Casino,, Casinohuone, iGame, Kolikkopelit, Maria Casino, Roxy Palace, Storspiller, Vlad Cazino
BetfredBetfred only operate their core brand, albeit in various regional guises
888 Holdings888 (including Sport, Casino, Live Casino, Games Bingo, and Poker) 777 Casino, 888Ladies, Costa Bingo, Red Bus Bingo, Wink Bingo, Posh Bingo, Bingo Fabulous, Wink Slots, Tasty Bingo

Many of the sites listed above either do not focus solely on the UK market or do not function at all in the UK. Furthermore, some of the names are not exactly bookmakers, betting sites, or online casinos, but rather connected sites within the sector as a whole.

Regulations and laws

Because of the rapid relaxation of laws and marketing rules in the UK, many people believe the pendulum has swung too far in favour of Biggest Bookmakers UK. A growing number of members of parliament and some elements of the media believe that stronger checks are required, and some have already been implemented.

Higher taxation, lower betting limits (particularly on machines – fixed odds betting terminals (FOBTs) – in stores) and advertising limitations have already been implemented, and many believe such measures should be taken further. Consolidation has been seen as the best option for betting organisations to continue success in the face of these changes.

Mergers Timeline

Tombola has been acquired by Flutter Entertainment.

November – November 2021

Based in Sunderland Tombola had been independently owned by local resident Phil Cronin since its inception at the turn of the century, and the £402 million in cash offered by Flutter was enough to persuade him to sell.

Flutter also stated unequivocally that they aim to keep the company 100% in Sunderland and to leverage their vast scale to grow the company and give employees more possibilities.

Although not a huge firm in terms of profit and sales, Tombola is undoubtedly the country’s premier online bingo brand, and the fact that it achieved and maintains this position as a very tiny independent company speaks much.

They were also forerunners in terms of mitigating gambling harm, being the first UK gaming firm to implement required stake and deposit limitations.

Flutter emphasised that their marketing expertise combined with Tombola’s operational capabilities were a fantastic match, and that it would also offer them a firmer footing in the online bingo industry, where they had previously had little to talk about.

Caesars sells the assets of William Hill UK to 888.

September through September 2021

Even as the Caesars/Hills agreement was being negotiated, there was speculation that the American conglomerate had no interest in the European portion of the business and would likely sell it off.

This report proved true in September 2021, when online casino stalwart 888 made a £2.2 billion proposal for the company’s European assets, which included a 1,400-store high street portfolio and the Mr Green brand.

The transaction is expected to close in the second quarter of 2022, transforming 888 into an instant high-street gambling behemoth despite the fact that the company has never operated a single physical location in its 25-year history. However, this was a big reason for 888’s initial interest, as they wanted to focus on developing their sports betting and gaming verticals after recently selling off their bingo offering.

888 won off competition from Apollo, a US equity firm, and stated that the transaction will make them one of the world’s largest betting and gaming organisations, providing them with considerable exposure to the sports betting sector through a famous brand.

Caesars makes a large bid for William Hill.

September through September 2020

At the time of the takeover, Hill’s and Caesar’s Entertainment were already collaborating, with William Hill providing sports betting services in many of Caesar’s American venues. However, as William Hill began to make real inroads in America, Caesars swooped in to buy the company out rather than have them as a competition.

Their sports betting skills were first-rate, especially when compared to American enterprises like Caesar’s, which had never bothered building their own products because sports betting had been largely outlawed in the United States for so long.

The sale was agreed to for £2.9 billion after another bidder, Apollo, was turned down, and Caesar’s declared that they would try to sell non-US assets in order to merge their sports betting, real-world casino, and online gaming departments.

This was another deal in the gold rush for the newly regulated United States, where the internet gambling business was predicted to develop tremendously in the coming years.

Merger of The Stars Group (TSG) with Flutter Entertainment

May – 2020

The two gambling titans attempted to unite in 2019 to form the first global gaming organisation, and the agreement was confirmed in May 2020.

The acquisition, said to be valued $11 billion (£8.5 billion), saw Flutter purchase all of TSG’s shares, allowing the two companies to collaborate and generate an estimated £3.8 billion in yearly income.

TSG International (excluding Pokerstars in the US), PPB Legacy (Paddy Power, Betfair, Adjarabet, Paddy Power Retail and B2B Services), Sky Betting and Gaming Assets, Sportsbet Australia, and US Unit (FanDuel Group and TSG US) were the five arms of the group.

Instead of being managed by senior management, these five arms would operate independently.

Mr. Green has been acquired by William Hill.

January 2019,

William Hill paid £242 million for famous European online casino Mr Green in an effort to improve European prospects while reducing exposure to UK markets.

The company also owned licences in a number of jurisdictions, including Malta, which was an appealing factor for Hills given the uncertainties surrounding Brexit at the time.

Because of the company’s strong international reputation, William Hill chose not to rebrand Mr Green as it had done with prior acquisitions, instead allowing Mr Green to operate as a separate organisation.

FanDuel is acquired by Paddy Power Betfair.

May – 2018

After legalised sports betting became legal in the United States, there was a rush for the American market, and Paddy Power Betfair, as they were known, made a bid for FanDuel, a popular American fantasy sports betting company.

Although the transaction was legally a merger, FanDuel would become a subsidiary of PP Betfair and would be managed by the Dublin-based company. Paddy Power acquired 61% of the merged business in exchange for $612 million in US assets and $158 million in cash.

The transaction provided the corporation with a ready-made American consumer base to supplement their existing customer base, as the company had previously acquired DraftKings as well as other American commercial interests.

Sky Betting & Gaming is acquired by Stars Group.

April – 2018

TSG’s acquisition of Sky Betting & Gaming for $4.7 billion (£3.6 billion) in shares and cash formed the world’s largest publicly traded online gaming company at the time.

The merger provided TSG with exceptional access to the UK sports betting industry, as SkyBet was one of the largest operators in the field, as well as the opportunity to diversify their revenue streams and boost mobile capabilities.

The Stars Group board of directors unanimously authorised the transaction.

Sky was looking to grow its international footprint, and The Stars Group was able to provide them with that chance.

GVC buys Ladbrokes Coral in March 2018.

The holding firm finished 2017 by spending up to £4 billion on the newly established Ladbrokes Coral, which was the largest high street bookmaker in the UK with 3500 stores.

They also established bwin, a massive gambling enterprise.GVC already owned Party, Foxy Bingo and Casino, Betboo, and several other brands. As a result, they became one of the largest companies in the world, and they were instantly listed on the FTSE 100.

Geographic diversification was a significant aspect, especially given the uncertainties surrounding regulation at the time, and it also provided GVC with access to the retail market while simultaneously improving their online business.

Kindred Group Purchase 32Red June – 2017

The Kindred Group spent £175.6 million to obtain the keys to 32Red, after which they were delisted from the AIM market and absorbed into the group.

This acquisition provided Kindred a significantly stronger presence in the UK online casino market, as Unibet was better known for its sportsbook, and the majority of the other brands in the group were either not licenced in the UK or weren’t as well known as 32Red.

The transaction also included the purchase of the Roxy Palace casino, which was acquired by 32Red in 2015.

Merger of Ladbrokes Coral

2016 November

The two well-known corporations have previously flirted with each other, but in 2016, those kids ultimately joined together to form a company worth £2.3 billion.

Both firms were important high street players as well as offering online services, so there was some wrangling with the authorities who were concerned about some areas becoming anti-competitive, but the merger was approved after the sale of a few hundred stores.

Ladbrokes plc and Gala Coral merged, two historic businesses and household names with a combined age of 220 (in 2016) and aspirations for global expansion. They applied for a premium listing on the London Stock Exchange under their new company name, Ladbrokes Coral Group plc, right away.

GVC buys Bwin.Party

Feb – 2016

GVC Holdings was chosen to acquire the Bwin.Party business, founded when Bwin and Party Casino combined in 2010. It took them five months of battling with 888, who were also pursuing the acquisition, and it cost them £1.1 billion.

It was unclear whether GVC or 888 would win until the last end, and when both made final bids, the choice was reached by secretly polling the company’s shareholders.

GVC’s greater bid was one of the deciding considerations, but it wasn’t just about money. Integration would also be easier with GVC than with 888, and there would be less roadblocks. Nonetheless, this was not a straightforward purchase.

Merger of Paddy Power and Betfair

Sep – 2015

This might be regarded the first of the modern-day mega business mergers, with terms negotiated in 2015 and the deal concluding in February 2016. It was estimated to be worth £5 billion at the time and created one of the world’s largest online gaming companies.

The two brands were huge industry players, both innovators with very different brand identities, but this is what made the merger make sense – they targeted completely different types of customers. The headquarters of the newly formed firm would be in Dublin, owing to Paddy Power’s dominance with 52% of the shares, leaving Betfair stockholders with 48%.

The purchase was equally beneficial to both parties, with expected annual sales of £1.2 billion and £50 million saved yearly owing to synergy, and although 80% of their company stemmed from online revenues, Paddy Power’s high street presence would continue to play an essential role.

Gala buys Coral Eurobet

In October of 2005,

Back in 2005, the online potential was only one component in this £2.1 billion merger that created the Gala Coral Group. The combination of Coral’s proven online offering and Gala’s web-based products, on the other hand, was regarded as a substantial future benefit.

When the firm was created, it became the UK’s largest bingo operator, with 167 clubs, a key player in the casino sector, with 30 venues, and the third largest high street bookmaker, with 1,267 locations.

Cinven, a European private equity group, financed the transaction, which created an enterprise value of about £4 million.

Interesting Gambling Facts In the United Kingdom

Gambling is enormous business in the UK, and every year, tens of thousands of Brits, young and old, wager at the Biggest Bookmakers UK, casinos, bingo sites, lotteries, and so on. The following are some of the most intriguing gambling statistics in the country.

  • The average Briton spends £2.60 each week on gaming, amounting to £135.20 per year. Finder is a source.
  • Gambling addiction may cost the United Kingdom up to £1,200,000,000 each year. Finder is a source.
  • National Lottery ticket sales totaled £8.4 billion between April 2020 and March 2021. £4.9 billion of the tickets sold were returned as prizes.
  • The National Lottery contributed approximately £1.7 billion in Primary Contributions (to good causes) from April 2020 to March 2021, a 4.0% increase from April 2019 to March 2020.
  •  Almost half of UK adults (47%) will have bet in the last four weeks, according to the Gambling Commission. Finder is a source.
  • More Brits prefer to gamble on sports online than in person. A third of UK gamblers (33%) plan to place bets online, while only 6% plan to place bets in person.
  •  Using a binary gender demographic, more men and around half of the British adult population (51%) gambled compared to slightly more than four in ten women (41%). Finder is a source.
  • One-third of all UK gamblers who have made a wager in the last 30 days are interested in online sports betting. YouGov is the source. A fifth of British adults polled claimed they gambled at least twice a week.
  •  According to survey findings, from September 2017 to September 2021, roughly 29% of UK citizens aged 35-44 gambled online at least once per month, and 25% of those aged 45-54 gambled monthly as well. Brits aged 65 and up gambled the least online. Statista is the source. Increases in gambling participation appear to occur in years when England participates in a big international football event. This explains why, when England reached the World Cup semi-finals in 2016 and 2018, gambling participation was higher than in odd-numbered years.
  •  Finder is the source. During the COVID-19 lockout, general gambling frequency decreased for Brits – both males and females – but more males gambled on a weekly basis.
  •  According to a research, 12% of UK gamblers increased their online gambling spend during the COVID-19 lockout, 25% reduced their amount of wagers, and 59% did not affect their gambling habits.
  •  Due to the pandemic lockdown, non-remote betting declined by 26% in 2020, but remote betting, casino, and bingo attendance grew by slightly over 8%.
  •  Data from online operators for June 2021 revealed the impact of COVID-19 on gambling conduct, demonstrating that overall activity in the online market declined, with GGY (Gross Gambling Yield) and total bets reducing 7% and 10%, respectively. However, active players increased by 4%, most likely due to increased interest in the Euro 2020 event.
  •  The GGY for online betting was £2.6 billion between April 2020 and March 2021, with football taking the most (£1.2 billion), followed by horse betting (£856.1 million). Source: Gambling Commission
  •  As of March 31, 2021, the Gambling Commission licenced a total of 2,439 operators. The Gambling Commission is the source of this information.
  • From April 2020 to March 2021, the whole UK internet gambling business (Remote, Casino, Betting, and Bingo – RCBB) generated £6.9 billion GGY. During this time, online casino games dominated the distant sector, producing £4.0 billion GGY, with slot games accounting for a stunning £2.9 billion of this. The Gambling Commission is the source of this information.

The Sports Betting Industry in the United Kingdom

The sports betting market in the United Kingdom is simply massive. As of 2018, it was estimated to be worth £14.4 billion per year, implying that even for firms with operations in a variety of countries, the UK is frequently their most profitable market. Approximately 100,000 people are engaged in the gambling industry, the majority of whom work in sports betting, and it is estimated that 31% of the British public gambles on a weekly basis.

Gambling has long been a popular hobby in the United Kingdom, with the first actual sportsbooks opening in the 1850s. However, it was the advancement of web technology that caused sports betting in the country to just explode. Over 38% of all gaming is now done online, generating around £5.6 billion in annual revenue. This is thought to be one of the greatest levels in the world, which is surprising given that the UK is only the world’s 21st most populous country.

However, after the liberalisation of anti-gambling regulations in 2018, revenues in the United States are projected to outstrip these amounts in the near future. Americans wagered $2.1 billion in January 2020 alone, and if this growing trend continues, betting organisations that formerly focused on the UK may shift their focus over the Atlantic.

The likelihood of tougher government controls is more concerning to the largest UK online gambling enterprises right now. There is a growing effort to limit marketing, both through sports sponsorship deals and television commercials. There have also been calls for bookmakers to do more to assist problem gamblers. Stricter legal procedures would not affect bettors directly, but would undoubtedly have a considerable influence on betting organizations’ revenues.

The  Biggest Bookmakers UK all embraced the digital and mobile revolutions to help shape this profitable sector into what it is today. Check out these fascinating facts about some of the UK’s current largest bookmakers:

  • The overall aggregate yearly income of the British gambling sector, including casino earnings, is projected to be around £14,400,000,000.
  • The industry’s online bookmakers provide more than a third of the income, representing an estimated £5,391,000,000.
  • Sports betting accounts for nearly a quarter (23%) of the UK gambling sector, with football and horse racing being the most popular bets.
  • There are 2,820 licenced gambling providers in the region, including the largest betting companies through which UK punters can gamble, with sports betting firms accounting for one-fifth of them.
  • Annual growth in the online betting business in the United Kingdom is expected to be 13.8% year on year.
  • The most popular betting sites for UK players are Entain (Ladbrokes, Coral, and Betdaq), Bet365, and Flutter Entertainment (Paddy Power and Betfair).

Common Characteristics of UK Bookmakers

There are numerous similarities amongst the main Biggest Bookmakers UK. This distinguishes them from similar enterprises operating in other regions or smaller competitors inside the United Kingdom. Make a note of the following traits that are prevalent across the UK’s largest betting organizations today:

  • Fractional odds – In Europe, decimals are used, while American odds (Moneyline odds) are used across the Atlantic. The various methods in which pricing for sports betting are expressed are important since they involve different calculations. With fractions, all of the major UK bookies stick to tradition. These are straightforward to grasp. If you stake the number on the right-hand side or bottom, you win (i.e. your profit) the number on the left-hand side or top of the fraction. When calculating overall returns, keep in mind that you must include your stake.
  • British betting terminology – Each major gaming region employs various words to signify the same thing. In the United Kingdom, a horse racing forecast is known as an exacta. Another example would be accumulators or accas being referred to as multis or parlays in North America.
  • UK Gambling Commission licence – Whether it’s one of the UK’s largest betting companies or a smaller operator, all businesses must be licenced by the UKGC in order to legally accept your bets. That is a legal obligation in the United Kingdom.
  • Payment and customer service geared to British bettors – The major UK bookmakers also offer payment and customer service tailored to British bettors. They offer anything from a UK hotline to certain sorts of debit card and eWallet services.


Finally, and for good reason, the Biggest Bookmakers UK are industry leaders. Reputation is everything, and the major players have built theirs over time. It’s no coincidence that the most profitable British gambling firms have risen to the top of the industry by being not only trustworthy, reliable, and regulated, but also fair to the punters who bet on them, all of which has helped them to withstand the test of time.

We hope you’ve enjoyed learning about today’s leading Biggest Bookmakers UK, and that the additional knowledge will help you find the ideal location for all of your betting needs. Have fun punting!


What Is the UK’s Biggest Bookmaker?

Entain, which includes Ladbrokes, Coral, and Betdaq among its gaming brands, is usually regarded as the largest UK bookmaker today. In recent years, a series of takeovers and mergers have formed this.

What Is the Profitability of the UK’s Largest Betting Company?

Entain, the UK’s largest betting company, is believed to have a revenue of roughly £2,500,000,000.

How Much Do British Gamblers Spend Each Year?

According to a 2019 survey commissioned by Finder, a British adult will risk £135.20 a year on average. More UK gambling statistics, such as the one above, may be found here.

Karina Peterson
More than 15 years in the gambling industry, working for the big players in the affiliation market. I won't name them, you know them. Also I enjoy seeing a new project taking life and expanding like this one.


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