Best Betting Sites in the United Kingdom | New Online Bookmakers

New UK bookmakers – Looking for a trustworthy new betting site in the United Kingdom? We’ve analyzed online sports betting sites to provide you with the knowledge you need to select the best sports betting site for you.

Table of Contents

We’ll show you the finest sports betting sites for UK bettors and explain how we rated each online betting site based on aspects including accessible sports and leagues, security, and currencies accepted.

Continue reading to learn about trustworthy online sports betting and New UK bookmakers.

Top Betting sites in the UK

100% Welcome Bonus up to $1000

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350% WELCOME PACKAGE Boost your deposits with 350% in Bonuses and 200 Free Spins!

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Bet £10 and Get £30 FREE BET

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New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms Apply #ad 18+ begambleaware

Up to 1000 Euro + 200 Free Spins. Plus a Secret Bonus!

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1000 Euro + 150 Free Spins Wager Free

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100% up to €200 / Bonus code: WELCOME

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Welcome Bonus 5BTC + 100 FS

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Welcome Bonus 250% up to 1.000€ + 150 Free Spins

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150% first deposit sports bonus up to 1 500 €/$

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Sports Welcome Bonus will be credited to your account immediately after your first deposit. Then you should activate the bonus manually. (You should activate the bonus first and then place the bet, otherwise you will not get the bonus).

The minimum required deposit to get the Bonus is 20 €/$ max deposit is 1 500 €/$

You need to wager 15 times the capital and bonus amount On accumulators only with a minimum of 3 items

Each item must have a minimum of 1.3 odds

The max bet amount is 1 000 €/$

If the wagering requirements for the bonus have not been met within 30 days following the acceptance of the bonus, then the bonus amount and its derived winnings will be nullified.

This Bonus cannot be combined with any other promotions. Only one bonus can be active at any one time. This means that you may not have any funds on your bonus balance when claiming a new bonus.

Rolletto reserves the right to alter, terminate or withdraw the promotion at any time at its own discretion.

This promotion is valid in accordance with the Terms and Conditions of Rolletto.

If an unfair/fraudulent action on the part of the user is recorded, the user will automatically be suspended from the promotion without prior notice.


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Why should you sign up for new betting sites?

There are various UK bookmakers and New UK bookmakers, some of which are headquartered in the country and are UK regulated, while others are based offshore and are not.

We’ve included a number of brand-new sites that aren’t licensed in the UK yet offer sports betting services to UK bettors. These new sports betting sites are completely licensed in various jurisdictions and offer safe and secure play as well as convenient payment methods such as credit card deposits.

You’ll also find perks like free bets and the most up-to-date technologies for online bookies in the sports betting sector. Anyone looking for an online bookmaker should sign up for one of these brand new UK sports betting websites.

These are frequently the greatest betting sites for exploring betting markets, and they provide a modern betting interface that is simple to use.

Established online betting firms do have some advantages, such as a reputation built through time and excellent customer service.

New UK bookmakers, on the other hand, tend to provide more modern betting facilities and options, such as in-play betting and free bet action when the qualifying real money bet requirements are met.

The greatest new betting site with the most generous betting bonus

All of the online betting sites we rated highly offered new player bonuses. These incentives are specifically designed for new customers who want to wager on sports at four of our top-rated fresh new UK betting sites.

Rolletto provides the most impressive of these sports betting bonuses for new customers. This offer is worth 150% of your deposit up to $1,500. This is a hefty new client welcome offer from a new bookmaker.

However, this is not a free bet offer; there are terms and limitations, and any player must deposit at least $20 before accepting the deal. They must also wager the deposit and bonus 15 times on accumulator bets with at least three elements. Any winnings can be withdrawn only after the qualifying bets have been settled.

How Do We Choose the Best New Bookmakers for You in 2023?

While we are all familiar with major names like Bet365, Paddy Power, and William Hill, New UK bookmakers might offer fresh methods to gamble and each has its own deals to consider before signing up for a new account.

While some, such as SBK, may look to offer the best odds available through an exchange-style sportsbook, and others, such as Kwiff, have a specific unique selling point in that your odds can be ‘supercharged’ at any time, many are more traditional sportsbooks, and it can be difficult to tell which is the best to go with at times.

That’s why we look into factors like the odds and depth of markets accessible, convenience of use, and whether or not they offer things like price boosts, a mobile app, or live streaming – as well as the all-important sign-up bonus! Let’s look at some of the main reasons why we would recommend any of these new betting websites.

  1. Licensed to operate in the United Kingdom

First and foremost, we ensure that any new UK betting sites we recommend have a UK gaming license provided by the United Kingdom gaming Commission (UKGC).

The UKGC is the organisation in charge of ensuring that all betting in the UK is fair and secure for all bettors. The body is largely regarded as one of the most difficult licenses to obtain, and as such, any sportsbook that carries such a license can be trusted.

It’s also worth remembering GAMSTOP’s services, which are free and allow you to set limits in place to help limit your online gambling habits. 

New Betting Sites in 2023 Welcome Offer

A nice welcome offer is a fantastic inducement to sign up for a bookmaker, but before you take advantage, you need always make sure that the site is one worth signing up to and trustworthy.

In exchange for signing up for an account, new betting businesses generally offer sizable welcome bonuses and outstanding new client promos to entice prospective gamers away from more established sites.

There are various types of sign-up incentives, but the most frequent is a ‘bet and get’ deal, which is represented by numerous in the table above. This allows the punter to sign up, place a qualifying bet, and get free bet tokens up to the offer’s maximum value.

  1. Market breadth

A bigger variety of available markets is something that we would want to see from the top new online bookies in 2023.

Any sportsbook, new or old, should provide markets on a wide range of different sports. Punters are continuously widening their horizons away from the major leagues and popular sports, and even into more obscure bets, with football being a particularly clear example, with bets on corners, cards, shoots, tackles, and even more in some situations!

We like new bookies that cover everything from virtual and eSports to the Olympics and politics. Of course, this is in addition to a competitive choice of football, horseracing, and cricket markets that puts the big-name bookies to shame.

  1. New Betting Sites’ Competitive Odds

To be honest, any bookmaker worth their salt must give competitive odds in order to be worth your time. After all, you don’t want to be receiving a lower return on your investment when the winners begin to arrive!

A brand can attain good value odds in a variety of ways in order to launch a new, stunning betting site. Perhaps the most effective method is to continually give attractive odds as a norm in order to keep clients returning rather than switching to other bookmakers.

Of course, there are more appealing ways to provide good odds, and most of the companies listed here will give price increases on big events, as well as free bet clubs and the like, to help create trust and loyalty with their consumers.

  1. Additional advantages

The variety of additional bonuses available to bettors is one of the primary selling factors of joining a new betting service. A new sportsbook’s fresh start will often lead to innovation in the betting market. For example, the aforementioned Kwiff provides bettors with an occasional ‘supercharge’ on their bet, allowing random picks to be massively raised to astronomical odds after being put.

Another example is Bet UK’s Acca Club, which allows you to increase your wins whenever you place an acca.

Many of the new betting sites listed above also provide frequent price increases, free bet clubs, casino bonuses, and other perks. Luckster offers a particularly enticing price bump of up to 77% more prizes on winning combinations.

New UK bookmakers may not always be able to offer the lowest rates on specific markets, but if they can offer reasonable odds to supplement any additional incentives (such as those described above), they may be worth signing up to. These are available to punters under many names, such as price boosts or daily specials, and usually consist of a handful of bets that have been enhanced in price before to kick-off.

For pre-match betting, the Pools provide a very enticing ‘price boost’ market (with a maximum stake of £100). When you stake a minimum of £10 on a five-fold acca, you can increase your winnings by up to 50%. However, many of these bookmakers will also provide more typical advantages, which may surprise individuals who aren’t expecting much from a newer company.

Social profiles, live streaming, bet builders, and odds transparency are a few examples. A New UK bookmakers site is usually the ideal area to uncover the most recent new advantages.

New Football Betting Websites

Football is one of the world’s most popular sports, and it has been wagered on for decades in the United Kingdom. So, how can new betting sites or New UK bookmakers compete with the best football betting sites?

To begin, there must be a variety of betting markets. The major events, like as the Premier League, Champions League, and World Cup, will always be covered, but what about minor tournaments?

Every league in the world should have betting markets, and youth and women’s football should be substantially covered as well. Essentially, if a professional football game is taking place anywhere in the world, a high-quality new sports betting service should be covering it.

Tebwin is always up there with the finest in a wide range of markets.

The top new football betting sites should offer competitive odds as well. Regardless of the marketplaces available, if your odds aren’t competitive, you’re best off seeking elsewhere.

Before placing any bet, do your research to discover the best odds, but for a safe bet, we’ve always found kwiff Sports to have competitive odds across a wide number of football betting categories.

New Horse Racing Betting Websites

Horse racing and sports betting have been inextricably linked in the United Kingdom for nearly a century. To be honest, it’s difficult to imagine one without the other.

Horse racing is easily the most popular sport among UK punters, second only to football. So, let’s look at what new betting sites in the UK must accomplish to compete with the greatest horse racing betting sites.

We’ll begin with pre-post offerings. Ante-post betting is a large aspect of horse racing betting and generally delivers the greatest odds. If you’re unfamiliar with ante-post betting, it allows you to wager on a horse to win a race before the race card is released.

Ante-post bets are popular in the months leading up to major events such as the Cheltenham Gold Cup and the Grand National, and you may receive competitive odds months in advance. We discovered BetGoodwin to be one of the new betting sites offering a large number of ante-post betting markets.

Because horse racing betting is so popular, bookmakers come up with a variety of betting offers and incentives to keep punters interested. The top new horse racing betting sites must provide plenty of Cheltenham offers, as well as incentives for Royal Ascot and the Aintree Grand National.

Best odds guaranteed, extra each-way places, non-runner no bet, and acca insurance are some of the promotions we’d like to see offered by New UK bookmakers.

We also seek for new betting sites that offer live racing broadcasts from the United Kingdom and Ireland, as well as in-play betting, which allows you to place bets while the race is taking place.

New Esports Betting Platforms

Every week, hundreds of millions of spectators tune in to watch the best professional gamers go head-to-head in esports throughout the world. New betting sites in the UK / New UK bookmakers have swiftly recognized this emerging market and now provide robust Esports betting choices.

Because new bookies begin with an eye toward innovation, the finest Esports betting sites are usually ones that have recently emerged.

New Esports betting providers have done a fantastic job of broadening their coverage of events. Nowadays, the options are diverse and include League of Legends betting, FIFA, Fortnite, Call of Duty, and much more.

Betting markets are similar to those found in traditional sports. You can wager on match outcomes as well as select in-play markets. To summarize, we anticipate that any top new betting website in the UK will provide Esports betting in order to compete.

New UK Betting Sites' Betting Offers & Bonuses

Free bets and bonuses for current customers are commonplace in the UK online betting industry. New UK bookmakers offer welcome bonuses to entice new consumers, while regular incentives keep existing customers pleased.

Attracting customers is critical for new betting sites in the UK. Because new bookies lack a well-established reputation or market presence, they frequently offer the most generous bonuses. 

When comparing the new betting sites on this page, you will notice the following common bonus types:

  • Free Bets: The most common betting offer and one that most people are aware with are free bets. Free bets are typically offered as a welcome bonus to new clients and can be obtained by depositing or betting a specified amount. The greatest new betting sites also provide them to existing consumers.
  • Enhanced Odds Bonus: Enhanced odds bonuses will target a specific betting market, usually before of a major game or event. The price of a market will rise, which means you’ll obtain a better return on your investment. While these are usually pre-determined markets, some sign-up deals will allow you to increase your odds on any market you like.
  • Matched Deposit Bonus: A matched deposit bonus will usually match the amount of your first deposit with free bet credits. As an example, if you deposit £20, you will receive £20 in free bets. Wagering limitations are usually attached to free bets from new betting sites, so it’s not always an easy victory.
  • Deposit Bonus: Deposit bonuses function similarly to matching deposit bonuses, although the amount of free bets awarded varies. For example, if you deposit £10 and receive a 200% deposit bonus, you will receive £20 in free bets. Again, these free bets frequently have odds limits or wagering requirements, so carefully check the terms and conditions at new betting sites UK.
  • Bet X Get Y: Bet X Get Y (also known as a stake-and-get deal) requires you to place a wager before receiving a free bet. Simply place the required amount on an applicable market after claiming the promotion, and you’ll be paid with free bets after the qualifying bet settles.

How to Choose New Betting Sites in the UK

We’ve previously defined the criteria for ranking the best UK sports betting companies, but the final decision is yours and yours alone when it comes to selecting the best UK sports book for you. How can you be certain that you are making the right decision? You’ll discover a few pointers below that should help you find a UK sports book that precisely meets your gambling demands.

  1. Legality

If you live in the United Kingdom, every sports betting site you use must be licensed by the United Kingdom Gambling Commission (UKGC). This is legally obligatory – you are not permitted to be a UK resident and place bets at any site that has valid licensing. All of the sites listed on Safe Betting Sites have genuine UKGC licenses.

  1. New Betting Sites’ Welcome Bonuses

Almost every UK sports betting site, especially new UK-based bookies, will offer new customers some sort of bonus as a reward for signing up with them. It might be a no-risk bet that refunds your stake as bonus cash if you lose, or it could be a free bet that pays you real money if you win. Such welcome bonuses are an essential method to evaluate a site before parting with your own money, and you can find the best welcome bonuses by visiting our free bets section.

Promotions And Promotional Codes

While a welcome bonus is wonderful, a succession of regular discount codes and continuous promos is even better. Sites that provide a regular sequence of incentive offers to their regular consumers value their clients more than those who do not. Find a site that goes above and beyond the traditional ‘welcome offer’ to make you feel extra special, and keep an eye on our betting offers page for the latest and greatest discounts.

  1. Simplicity of Use and Mobile Betting Apps

Placing a wager on Barcelona vs. Real Madrid, for example, should not feel like slamming your PC keyboard against the first suitable wall. If it takes more than three clicks to place a specific wager at a sports betting site, you should probably look for another location to play.

All UK online sports betting now provide a mobile-optimized version of themselves, which should look excellent and operate perfectly well on all iOS and Android-based phones and tablets. However, simply because something is mobile-optimized does not mean it is effectively mobile-optimized, and some mobile ‘apps’ create nothing but negative betting emotions. To find out which sites provide the greatest mobile betting experiences, visit our best betting apps page. Some websites still provide custom apps that you may download and install on your devices.

  1. Available Betting Markets

Okay, there’s no denying that football has the largest betting market in the UK, but that doesn’t imply that all other sporting activities should be pushed to the sidelines. Imagine going to a restaurant and discovering that the only thing on the menu was steak and chips (although with a variety of sauces). The spice of betting is variety, and the more markets a sports betting service provides, the better. Horse racing, greyhound racing, tennis, and golf, as well as US sports (baseball, American football, basketball, and ice hockey), MMA, and UFC, all demand considerable coverage. The growing popularity of eSports betting must also be considered, and the top new UK betting sites will offer areas for professional video gaming.

  1. Stake Minimum/Maximum & Payout Speed

When placing sporting wagers, you should have complete control over how much you wish to spend on a certain event. If you’re looking for a ‘fast pound’ on Harry Kane scoring the first goal in Tottenham’s next match, it’s a letdown if your preferred betting site’s minimum bet size is £5. The best betting sites never forget that it’s your money, even if it’s’resting’ in your online sports book account. When it comes time to cash out, sites must get their act together and deposit your funds into your bank account as soon as possible. The worst sites include ‘pending’ and ‘processing’ periods that can make you wait a week or more for your money.

  1. Payment Methods Accepted

Although Visa is by far the most popular payment method (UKGC rules prohibit the use of credit cards to make deposits at both established and new betting companies, so no MasterCards, Amex, Diners Club, and so on), not everyone is comfortable using a debit card at a sports betting site. The finest online betting sites in the UK have a wide range of alternatives, including eWallets such as Skrill, Neteller, PayPal, and ecoPayz, as well as cryptocurrency options such as Bitcoin and Litecoin. It goes without saying that the best betting sites in the UK do not impose fees for deposits and withdrawals.

  1. Customer Service

No matter how experienced a sports bettor you become, there is always the possibility that something will occur that will leave you adrift in the sports betting sea. Perhaps a deposit is missing from your account, a withdrawal appears to be stalled, or you won a wager but it did not pay off. Customer service is critical in all of these situations, and we’re not talking about an unmanned email inbox. As far as we are concerned, dedicated and proper live support is an essential, as is a phone line to a real person available during the core hours of the day.

Avoiding a New Betting Site

Just as we seek for quality in an online betting site, we check for a slew of red flags when analyzing any new bookmaker that enters the market.

When signing up to a new bookmaker, there are some things you should always look for as standard, and if any of these things are producing problems or any of the red flags stated below are found, you should reconsider making your account.

Unreliable or unregulated

Any betting site that does not have a UKGC license cannot legally offer gambling to any players in the UK.

Most unlicensed bookmakers are inaccessible to join up with in the UK anyway, but it may be interesting researching into the reasons why they are not operating in the UK, which might vary from site to site.

It may also be worthwhile to investigate the site’s reputation and how trustworthy it is regarded by its present users. There are numerous internet organizations that provide consumer reviews in which customers relate their actual gaming experiences with these new bookies.  It’s a good idea to read these reviews before putting money into your account.

Offers and bonuses are kept to a minimum.

Although a lack of offers or incentives does not necessarily imply that a bookmaker is untrustworthy, it does mean that you may be missing out on some of the benefits offered on other sites if you place too much trust in a bookmaker that does not provide these bonuses.

The new online bookies listed above provide excellent value for a £10 investment, and that’s just the welcome offers – several of the above-mentioned firms also provide regular pricing increases, free bet clubs, casino bonuses, and other perks.

If a bookmaker isn’t offering these kinds of benefits, it’s not worth signing up with them because you could get greater value for your bets elsewhere.

Market coverage and odds are inadequate.

And when it comes to poor value, nothing beats a bookmaker failing to offer odds that are consistently competitive with other bookmakers.

Although not every bookmaker can offer the best possible pricing, there are other reasons to sign up, and if they can offer competitive prices, the other benefits may be worth signing up for.

However, if a bookmaker’s odds are routinely much lower than those of other, more well-known brands, you may be missing out on large gains from your bets.

Similarly, you want a bookmaker that offers a wide range of markets and competitions to bet on, as it may be very frustrating to discover that the wager you want is not accessible on the website of your preferred company.

Withdrawal and deposit fees

Although it is not frequent, a few betting sites do charge a fee when you deposit money or remove your winnings from your account.

These fees are frequently based on your chosen banking method and are often either a tiny fixed rate or a percentage, but the more successful your bets are, the more you withdraw, and the more money you lose to bookies who charge on withdrawals and deposits.

Poor app or website experience due to underdevelopment

With less experience from punters using the site and navigating the app, it’s reasonable that newer websites may fall short on the user experience front.

That being said, it might be a terrible experience trying to navigate a sportsbook on a laptop or mobile device that isn’t fully established yet or is extremely slow to load.  And, with so many alternative options available, it may not be worth wasting time on a New UK bookmakers that hasn’t mastered that aspect of its business yet.

New Sports Betting Sites vs. Established Bookmakers

You may be asking why you wouldn’t just remain with your old trusted bookmaker instead of trying out a new betting service.

There are, of course, arguments for both. However, it never hurts to shop around because you can get many free bet incentives this way.

However, it is more than just welcoming bonuses. New betting sites are usually the most visually appealing and user-friendly. They blend the best features of your favorite bookmakers into a gleaming new product.

However, there are certain advantages to hiring an older bookie over a new internet bookmaker. Long-established bookies have acquired a reputation over many years of operation, and they often provide a wide selection of promos because they have a larger client base and can thus experiment with their offers more.

Because older bookies have so much experience, you won’t find many bugs on desktop or mobile apps, and you’ll almost certainly receive excellent customer support.

Overall, we still advocate trying out new UK betting sites to keep your betting interesting. As previously stated, there is nothing to prevent you from opening many accounts in order to obtain the finest offers and odds at any particular time.

Pros and Cons of New UK Betting Sites


  •  new and inventive features
  •  Beneficial welcome bonuses
  •  New website design
  •  Excellent for Esports betting.


  •  Promotions are occasionally lacking.
  •  In general, there are less live feeds.
  •  Markets are sometimes scarce.
  •  There aren’t as many betting applications.

Top New Betting Site Software Providers

To provide bettors with a refined experience, new bookies will collaborate with major online betting software vendors. The end result should always be a smooth experience that allows you to place bets fast and easily.

When a new sports betting site starts, it will have two clear options: create its own system or utilize an off-the-shelf technology vendor.

A bookmaker will require a huge staff of odds compilers as well as a large programming team to build and manage its odds. Even the largest and most well-known bookmakers, such as bet365 and William Hill, receive live odds data from providers such as OpenBet, Betradar, and Geneiety. These providers provide a great level of customization, allowing bookies to distinguish themselves from one another.

Many new online bookmakers, on the other hand, leverage award-winning technology suppliers such as SBTech or Kambi to power their sports betting platforms. This enables them to provide a plethora of markets on a variety of sports without the need for an army of odds compilers and engineers.

The layout, betting markets, and even the odds are frequently the same at these sites. Each platform can then give a distinct experience by selecting custom bonuses and promotions and incorporating its own branding and color schemes into the platform.

The most popular providers among new betting sites are Kambi and SBTech, while Inspired Gaming runs many virtual sports. Betradar is the leading provider of live data, Geneiety is a multi-channel platform, and OpenBet is a market leader, so they are always names to keep an eye on.

Types of Betting Bonuses Available at UK Bookmakers

When you sign up for the first time at an online sportsbook, you are almost certainly offered a deposit bonus. This is a terrific method to ‘test the waters’ at a site to see if it’s what you’re hoping for. There are three types of sports betting deposit bonuses, and we’ll walk you through the steps necessary to claim each one.

Offers for Free Bets

A ‘free bet’ is exactly that: a wager that you can place without investing any of your own money. You will most likely have to make a minimum deposit once you have signed up for your account in order to receive a free bet (you can check the newest free betting bets offers here).

888Sport is a sportsbook in the United Kingdom that gives new customers £30 in free bets. To receive your free bet money, you must first complete your registration at the site, deposit £10, and then place a minimum bet of £10 with odds of at least 1.5 (1/2). Whether your wager wins or loses, you should earn £30 in free bet tokens if it is settled within 72 hours.

Each bet token is worth £10 and must be utilized completely. If a wager placed with your free bets wins, you will only receive your winnings and not the free bet amount. You must utilize your free bets within seven days of receiving them.

Only new customers • Min deposit £10 • A qualifying bet is a’real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets must be claimed within 7 days of qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions and full T&Cs apply.

Money-Back Guarantee

A ‘money back’ bet is one that cannot be lost. Money return bet offers are frequently made available to new users at the leading betting sites. The customer must place a minimum bet on a single event, a group of events, or any combination of events. They take the money if the wager wins. If it does not, the customer receives their stake back as extra cash.

New Paddy Power customers may not receive a money back offer because promotions change frequently, but they do receive an excellent offer if they place a £10 sportsbook bet on any football market at min. odds 2.0 (EVS) — get £30 in free football bet Builder bets, £10 on bet settlement, and an extra £10 on each of the following two days (£30 total), which is a fantastic deal.

Only new clients will be accepted. Place your FIRST wager on any Football market with a minimum of 2.1 and receive a £10 bet builder bet on settlement, plus one more for the next two days for a total of £30 in bet builder bets. Only card deposits are eligible for this promotion. Terms and conditions apply.

Offer with Enhanced Odds

If you receive an improves odds offer, you will be able to wager on a specific event with considerably higher odds than you would typically obtain. This implies that if the bet wins, you will receive far more money than you would typically receive. However, there is generally one ‘catch’: any money won in excess of what you would have won otherwise is awarded as bonus money that you cannot withdraw, rather than actual currency.

Assume you are offered improved odds on Manchester United defeating Crystal Palace at Selhurst Park. The standard odds are 2.0 (Evens), yet you are given 5.0 (4/1). If you accept the offer, wager £10, and the Red Devils win, you will earn £10 in real money (your winnings at 2.0) and £30 (your increased profits at 5.0) as bonus cash, in addition to your £10 stake.

Enhanced odds promotions are typically related to certain events, so you must act quickly to take advantage of them. Keep an eye on our improved odds page for the most recent bonus offers.

Deposit Matching Bonus

If you’ve played at any of the best slots sites or English casino sites, you’ll be familiar with the concept of a matching deposit bonus, which is the most popular sort of welcome bonus offered by such sites. A matched deposit offer with a UK online bookmaker operates in the same way, and the greatest matched deposit betting businesses offers are accessible here.

10Bet is a fantastic new bookmaker with a fantastic sports betting offer. It is worth 50% of your first deposit on the site, up to a maximum of £50.

Sign up at 10Bet and make a minimum deposit of £15 (not using an eWallet such as Skrill or Neteller) using the code BET50 to claim your matched deposit promotion. As bonus cash, you will receive 50% of your deposit up to £50.

To pay out any bonus cash winnings, you must wager the amount eight times on single markets with odds of at least 1.80 (4/5) or acca bets with odds of at least 1.40 (2/5). You must complete this within sixty days of getting your bonus money.

18+. New bettors receive a 50% deposit bonus up to £50, once per household. Wager 8x deposit and bonus in 60 days to convert into real money, betting min odds of 4/5 on singles or min 2/5 per leg for acca, max. stake contribution to wagering = original bonus, some bet types banned; See full terms and conditions; 18+.

Bonus on First Deposit

A first deposit bonus is one of the more uncommon forms of betting bonuses available in the UK. This gives you a percentage bonus on top of your initial deposit.

A minimum deposit amount will be required to qualify, as with the matched betting bonuses described above. There is also a maximum award, which means that even if you deposit more the first time, your bonus will be capped.

SBK, a mobile-only betting platform, is a good example of a first deposit incentive. Their first deposit betting bonus is set at £30 when you deposit £10 with a Debit Card or Trustly. Other payment methods, such as eWallets, will not entitle you to any betting incentives.

Only new users from the United Kingdom, Ireland, and Malta are eligible. Only Debit Card or Trustly can be used to make a £10/€10 first deposit. Free bets are valid for 90 days. Terms and conditions apply.

How to Maximize Your Sports Betting Profits

Most individuals gamble on sports to add some excitement to their lives. Others take it more seriously in the hope that their expertise may earn them a little additional money. Others simply like it as a form of entertainment.

Whatever betting type you are, there are some ‘rules’ you must follow in order to get the most out of your new online betting sites, and here are a few of them.

Make the most of betting bonuses and promotional codes.

There are dozens of online sportsbooks available, and you are free to establish an account at any or all of them as long as you stick to the top 10 betting sites UK or any site recommended by our specialists. Because most sites will offer you a welcome bonus, such as a free bet or better odds, you can take advantage of all of these offers to enhance your sports betting experience.

Here’s how to sign up for an account at Paddy Power and utilize the new customer coupon code. To begin, go to the Paddy Power website and select the ‘Join Now’ button. A new screen will appear, where you may enter all of your personal information, choose a password, and answer the security question. If the promo code is already filled in for you, simply enter it into the applicable box as indicated. When everything is in order, check all three boxes and click the ‘Join Now’ button. It’s as simple as that!

Are New 2023 Betting Sites Better Than Established Brands?

When comparing new and current betting sites, it can be difficult to generalize both service types.

However, the main truth is that, while both new and existing betting sites may offer a comparable product, each has advantages and disadvantages.

New UK bookmakers, for example, are considerably more likely to focus on innovation and a fresh approach to the UK betting sector. Similarly, many betting sites are popular because of their frequently appealing welcome and sign-up incentives.  Another thing to remember is that each player may only collect the welcome bonus once. And the majority of seasoned gamblers already have accounts with well-known betting sites. As a result, experienced punters looking for new client offers patronize new betting sites.

Existing betting sites, on the other hand, have a wealth of knowledge and a reputation to back them up, as well as larger marketing resources. It all comes down to what bettors are looking for in a betting site. If they want to be safe, they should use an established betting site. However, if they want a new and inventive betting site, they should consider a new bookmaker.

What features should New UK bookmakers have?

New bookmakers are known for introducing new features that bettors may not have seen at older, more established betting sites.

With innovation being the key to success in an already crowded market, new betting sites frequently put their best foot forward with new and interesting features to attract players. This can include less-used features at well-known betting sites as well as innovative technology that we haven’t seen yet.

When joining up for newly founded sportsbooks, bettors may notice the following new and exclusive features.


Although Bitcoin is not yet permitted by the UKGC, it is quickly becoming a popular payment method outside of the UK, with some betting sites accepting it.

With Bitcoin and Ethereum dominating headlines in recent years, it’s no wonder that the online betting sector jumped on board. A handful of cryptocurrency-only betting sites and casinos have already debuted in Europe, however these are frequently accompanied by dubious licenses and sketchy corporate information.

To cut a long and tedious blockchain-based narrative short, Bitcoin has made its way into the mainstream, but we don’t expect it to appear at UK betting sites anytime soon.


Live-streaming events is a feature available at a variety of sports betting companies and is popular among the finest new online bookies in 2023.

Bettors can watch a livestream of an event and place in-play bets while watching from a compatible platform. Depending on the bookmaker and sport, bettors can access available live streams by either putting a small qualifying bet on the event or verifying that their cashier balance is positive.

Live streams can be exhibited as either a true live feed of the event, much like television coverage, or as dynamic visuals. Dynamic graphics, as provided by sites such as Bet365, provide insights into events where a video feed is unavailable, providing live updates on the action as an alternative to a video live stream.


Have you ever thought you could create your own bet on a game by mixing those three or four picks you’ve been eyeing up on the same game?

Bet-builders, also known as same-game multis or build-a-bet among other things, allow you to do just that by mixing selections from competing markets on the same game.

These bets may really add intrigue to the big televised games and allow bettors to put their knowledge to the test by selecting from player-specific markets in addition to the more apparent match result, both teams to score, and over 2.5 goals bets.

All of your selections must be successful for the bet-builder to win, but this sort of bet has grown in popularity in recent years.

Odds increase

Many new and current bookmakers in the UK will provide their punters incentives to stay with them, and one of these incentives could be regular odds increases.

There are other ways for bookmakers to enhance odds, such as Kwiff, who randomly’supercharges’ the occasional wager, allowing you to get ridiculously long odds on a bet you were going to put anyway!

Some sportsbooks will let you to increase your own odds a specific number of times per week, while others may provide large price increases for a very limited time, so you must be quick to take advantage of those.

Some of these boosts will almost certainly have maximum stake restrictions, and you should carefully read the terms and conditions of any of these types of promotions.

Is it true that all New UK bookmakers provide free bets and welcome bonuses?

The short answer is no. Not all New UK bookmakers provide new users with ‘Free Bets’ and welcome bonuses. Those who do not risk being left behind in such a competitive and saturated sector.

As a result, there are numerous appealing sign-up deals to look out for (such as those described above).

Of course, a strong sign-up offer is insufficient to keep clients once they have signed up and used their free bets or other prize. In order to maintain client loyalty in such a crowded market, they must continue to offer competitive odds and other advantages.

Before signing up, we recommend looking at what else a bookmaker has to offer and ensuring that they are a trustworthy and trusted business worth placing your bets with.

What Kind of Welcome Bonuses Should I Expect from a New Betting Site?

Although the majority of the welcome bonuses included on this page are traditional ‘bet and get’ deals, there are different types of sign-up bonuses available for new customers with new betting sites in 2023.

Odds increase

You must keep an eye out for an odds increase promotion because they don’t come around very frequently – especially with newer betting sites – but when they do, they might provide you with the opportunity to get your hands on a hefty price for a short-odds favourite in an upcoming match.

Winnings from such long-odds bets are usually paid as free bets, but this can frequently mean that you can get your account up and running with a tempting amount of free bets for a very minimal investment.

Offers of free bets

The Free Bets offer is the most prevalent sort of promotion used to attract new clients. A punter will sign up for an account, put a £10 bet, and then receive a pre-determined quantity of free bets once their qualifying bet has settled.

certain of these free bet offers are better than others, and in certain situations, they may be as lucrative as obtaining £50 in free bets for only a £10 qualifying bet. However, there are frequently wagering conditions linked to free bets before they can be withdrawn, so keep that in mind when signing up with a new bookmaker.

Deposits that have been matched

Matching deposits are exactly what they sound like. Sign up, make a deposit into your account, and depending on the bookmaker’s offer, they will match your deposit up to a specific amount with bonus monies.

Wagering requirements will most likely apply to these bonus monies, as they do to standard free bet offers, and the consumer should always check these in the terms and conditions.


A cashback bonus allows punters to put their initial bets with confidence, knowing that if they do not win, they will receive their money back as cash or in the form of free bets.

There are normally restrictions on how many bets, how big of a stake, and how many days you have after signing up to get your cashback, but this is a popular form of welcome offer.

Other common perks

Some sportsbooks will provide a crossover bonus if they also have other aspects of the site such as slots, casino, or bingo games, giving punters the opportunity to get to know a few different areas of the site after signing up and claiming the bonus.

Other, more unusual sign-up deals appear from time to time, giving bettors a running total of free bets over a set period of time, similar to a ‘Free Bet Club’ that we see with other bookies. These are sometimes more difficult to obtain, but if you become a devoted customer, they can provide the most value over time.

Which Payment Methods Are Best for New UK bookmakers?

Not every bookmaker accepts every form of payment option for deposits, but here are some of the most common payment ways with new betting sites in the UK.

Debit Visa and Mastercard

The great majority of brands will accept deposits made with Visa or Mastercard debit cards. These are the most popular methods of deposit and withdrawal because they are the most widely used debit cards in the UK. To begin, simply enter your credit card information and the amount you wish to deposit.


PayPal is one of the most known and trustworthy names on the internet when it comes to online payment options. When depositing to take advantage of a new customer incentive, using PayPal on betting sites isn’t always an option. It should be noted that PayPal does not provide PayPal Buyer Protection for gaming transactions.


The UKGC does not yet support cryptocurrency. While the future of UK gambling is unknown, you will be unable to deposit using any cryptocurrency at this time.


Boku is a payment mechanism that allows you to add your deposit to your mobile phone contract rather than entering your credit card or PayPal information on a website. However, keep in mind that the cost of your deposit will be charged to your next phone bill. Some bookies currently accept it, but not all.


Skrill, like Paypal, functions as an online eWallet, allowing you to withdraw and deposit funds into your own account with a level of recognised security. Again, like Paypal, it can typically be used for general deposits and withdrawals but not always for your first deposit. If you want to take advantage of a welcome incentive, make sure to read the terms and conditions first.


Bettors who want to deposit cash can do so with Paysafecard. A Paysafecard is essentially a way to make an online payment without using a bank account or credit card. Customers can acquire a Paysafecard in the form of a voucher with a 16-digit PIN code at a local sales shop.

Simply input that code at the checkout of any bookmaker that accepts Paysafecard as a deposit method, and you’re ready to begin. Of course, withdrawals are not available with Paysafecard.


Neteller is an electronic money transfer service that may be used to deposit or withdraw funds from a variety of online betting venues. The service is popular among gamblers, but, like PayPal and Skrill, it is not always permitted when collecting a welcome bonus.

Apple Pay and Google Pay are both available.

Bettors utilizing mobile devices can use their saved credit card information to make deposits at betting sites via Apple Pay or Google Pay. The payment methods, which can be accessed via Apple or Android smartphones, are both straightforward and efficient. Withdrawals are not possible using Apple or Google Pay.

Cards de crédit

Credit cards, which were formerly a popular method of depositing at online betting sites, are no longer allowed as a payment method in the UK. This is due to a rule change implemented in early 2020 in response to the UKGC’s discovery that a significant percentage of problem gamblers were funding accounts with credit cards.

Instead, bettors can consider using one of the numerous other available banking options that can be used in a similar manner. When depositing and withdrawing at a new betting site, we normally recommend using a standard VISA or Mastercard debit card.

Tips for Betting Successfully on New Sites

We’ve developed a list of crucial bullet points to consider before signing up for a new betting site because there are some unique issues to be aware of when betting with a less established site. Of course, we cannot guarantee complete success with your betting, but we can assist you in remaining secure and making the most of your account where possible.

1) Create and keep to a budget.

This is an important factor to consider while engaging in any type of gaming. You should never bet more than you can afford, and one way to ensure this is to establish a budget before opening your account. Many bookies now have deposit limitations on their accounts, which can help you stay within your budget. has further information.

2) Conduct research

Before placing any bets, make sure you thoroughly investigate them and that you believe the odds on offer are excellent value. For example, the club you’re backing to win may appear to have a higher price than you expected – but is it because three or four important players are injured or suspended? Before you wager, look at who is available, as well as form and head-to-head records.

3) Take advantage of bonuses and special offers.

Although bookies clearly give these bonuses and promotions to attract and maintain consumers, that doesn’t mean they aren’t advantageous to us as customers as well. There are so many different variations of price increases and promotions that you should think about what kinds of bonuses you’re looking for and compare what each bookmaker has to offer before making your choice, whether it’s individual odds boosts,’supercharges,’ free bet clubs, or anything else that catches your eye.

4) Carefully read the terms and conditions.

This could be in reference to the website as a whole or to specific offers. Many new customer offers, for example, will demand the entry of a bonus code or promotion code, so verify the new customer offer terms before joining, but this also applies to all other areas of the site. By reviewing the terms and conditions before enrolling, you may ensure that you are aware of the bookmaker’s usage requirements, as well as deposit and withdrawal limitations and timings.

5) Look for feedback from other users.

It’s usually a good idea to read user reviews of New UK bookmakers to see what other consumers think of them. This is especially valuable for determining whether a bookmaker’s customer care can be trusted, as low ratings usually indicate that issues that other consumers have experienced remain unresolved.

New betting apps for new UK bookmakers

If you want to wager on the go, you should consider downloading an app. The sites we recommend do not offer apps that can be downloaded to an iOS or Android smartphone.

They also do not provide telephone betting. You do, however, have an option other than downloading an app or using a telephone betting service. Using a mobile browser, you may access the same wonderful information that you can on the website.

This means you get the same sports material, bet possibilities, and free wagers with minimum odds to please.

With this in mind, don’t let the lack of an app deter you from playing at a site. You can still place bets on your smartphone or tablet. You only need to utilize a mobile browser to accomplish this.


Established betting sites are fantastic, but new betting sites bring a different perspective to online sports betting. New UK bookies are always worth checking out, whether they have unusual contemporary looks, eye-catching promotions, or market-busting odds across a variety of sports.

Our mission is to connect you with the best new UK betting sites and offer you with important information. So you don’t have to, our specialized review team scours the UK online sports betting scene for the best new betting sites.

This page displays the new sports betting sites that have met our stringent criteria. This page does not include every new bookmaker. Those that do are trustworthy and offer high-quality betting services.

Visit one of the top new UK betting sites to place bets on the major sports and events, and while you’re there, take advantage of a welcome bonus!

Top New UK Bookmakers Frequently Asked Questions

Looking for a new betting site that accepts UK players? We are now able to present you with a convenient FAQ that addresses all of your questions about the best new bookies in 2023!

Can I put my faith in this new bookmaker?

Because not all new betting sites are made equal, the amount of confidence connected with any new betting site will vary based on the unique credentials.

It is critical to first determine whether the new betting site is licensed by the United Kingdom Gambling Commission (UKGC). This license is a must for any bookmakers, casinos, and poker sites that want to offer online gambling in the United Kingdom.

The UKGC is in charge of ensuring the safety and fairness of betting for UK players. It ensures that all brands follow tight laws and regulations, and gamers should avoid new betting sites that do not have a UKGC license.

All of the new betting sites on our list have been verified as trustworthy, and they all have a UKGC license and use SSL data encryption.

How frequently do new bookmakers enter the market?

It is difficult to find high-quality, trustworthy new bookies in the UK, and while a number of new sites are debuting abroad, not all are worth investigating.

Each new bookmaker must not only meet severe standards to be awarded a license in the UK, but also to be successful with punters. Sites with limited promos, low odds, few markets, and no loyalty program are unlikely to thrive in the very competitive UK betting market.

As a result, rather than spotlighting every new bookmaker that enters the market, we are concentrating on the top new bookmakers that we believe will be valued in the UK. So keep an eye on this website for the most recent bookmakers.

Which new betting sites are the best?

A full list of the finest betting sites is tabulated at the top of the page, with each of our top recommendations highlighted for your convenience.

How long will it take for my new bet bonus to appear in my account?

The time it takes for new wager bonuses to appear in a betting account varies by bookmaker, so it’s always a good idea to read the welcome offer terms and conditions.

When advertising welcome offers to new players, every bookmaker is expected to properly display their terms and conditions. Every new player may find out exactly how long they will have to wait for the bet bonus to reach their account and how they can use it by reading the fine print.

New bet bonuses are often issued within 24 hours of players satisfying the qualifying conditions (making a minimum first bet/depositing a minimum amount/verifying their identity, for example). Bettors should anticipate to be able to access their new bet on the same day they register their account, but if there are any concerns, check the terms and conditions or contact someone via Live Chat if it is accessible.

*Using bookmaker links on may result in us receiving a commission at no extra cost to you. 18+ only. Terms and conditions apply. Please play responsibly. has further information.

How Do New UK Betting Sites Get Licensed?

Sports betting is totally legal and regulated in the United Kingdom by the United Kingdom Gambling Commission (UKGC), which issues licenses. All of the greatest and newest betting sites in the UK must have these in order to function.

In the United Kingdom, can I fund my betting using credit card deposits?

No. Credit card betting deposits with MasterCard and Visa have been prohibited on UK online gambling sites since 2020. This was due to a legal change. Sports betting, online casinos, slots sites, poker sites, and online bingo all forbid credit card wagering. Instead, you can use your bank-linked debit card or a different payment source, such as eWallet providers Apple Pay, PayPal, Skrill, Neteller, ecoPayz, and Boku.

Why Do the Best UK Gambling Sites Request a Passport Image?

Over the last year or so, the UKGC has tightened KYC (know your customer) rules for online sportsbooks. This is done to keep young online gamblers and problem gamblers from opening multiple accounts. Online gambling sites are now required by law to ensure that they have made a major effort to uniquely identify the individuals who have access to their site. Uploading a proof of identity (passport, driver’s license, ID card), proof of address (recent utility bill or bank statement), and source of money (image of debit card, account summary from bank or eWallet) is required.

Which online gambling sites should I avoid?

You should avoid any bookmakers who are not licensed by the UK Gambling Commission (UKGC). Betting websites are hazardous and untrustworthy in the absence of industry regulation.

Karina Peterson
More than 15 years in the gambling industry, working for the big players in the affiliation market. I won't name them, you know them. Also I enjoy seeing a new project taking life and expanding like this one.

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Best Betting Sites in the United Kingdom | New Online Bookmakers
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